Eats Vinod Khosla beef

Fit, active and willing to spend

Transcript

1 NZZ on Sunday, September 18, 2016 TANJA DEMARMELS Hans Howald didn't want a unicycle at all. But now he has cycled through Europe with it. (Zurich, August 12, 2016) Fit, active and willing to consume No old iron: Today's over 60-year-olds are looking for fun and adventure. You spend a lot of money on it and the economy benefits

2 NZZ on Sunday, September 18, MC KENNEDY / GALLERY STOCK Two generations of gardening: Today, grandparents can often look after grandchildren well into old age. GoldiesstattOldies Are they destroying the future of the young, or are they rebels who start again after their retirement? The older contemporaries through the glasses of the young. By Sarah Fluck A tremor of rare proportions hit the social networks after the Brexit vote by the British. "I just woke up to the EU referendum results to realize that the older generation has just destroyed our future," wrote someone on Twitter, for example. It was precisely the young people who voted to remain in the European Union. In Switzerland, too, suddenly voices like those of the Zurich SP government councilor Jacqueline Fehr, 53, are loud, who suggested via Facebook that the votes of the boys should be re-weighted twice. Has the youngsters' confidence in previous generations been so damaged? Is the image of the elderly really that tarnished? If you throw around the question of how young people perceive older people, the counter-question arises for the first time: "When do you get old?" Jakub Samochowiec, Senior Researcher at the Gottlieb Duttweiler Institute, confirms that “age” is definitely a relative term: “When someone sees himself as old is a question of relationship. Most think that being old starts right after their next big birthday. " Age is often linked to external characteristics: This is what Kevin Wettstein, the new day care center manager, experienced when a three-year-old toddler greeted him with a "You are so old". His 20-year-old after-school care center manager seemed "old" to the toddler because he had grown a beard over the weekend. Not only toddlers, but also youngsters often define age in terms of appearance. We see gray, shaggy hair, reading glasses, and a hunched back in front of our inner eye when we think of older people. How the stereotypes come about can, however, be determined more clearly than the definition of the term age: “Images of old age arise under the most varied of influences. Among other things, through the relationship with the grandparents, but then also through influences conveyed by the media, ”says Samochowiec. The first contact we have with older people has the most striking impact on our concept of old age. It is difficult to get out of the spell of the first encounter - he is a prisoner. If you look more closely for the age ideas that young people have, the images of age can be divided into three categories. Based on the data from the 15th Shell Youth Study, a research team led by Bernhard Schmidt-Hertha, Professor of Educational Sciences at the University of Tübingen, summarized them as follows: The stubborn privateer The majority (48%) of the 12 to 25 year olds surveyed Older people tend to characterize adolescents negatively. They are intolerant, inflexible and hardly allow innovation and creativity. They are accused of wanting to just sit in their own four walls and preserve the old traditions and values ​​with a lance and sword. "Due to the predominantly negative attributions and the assumed withdrawal from social life, we have called the type of older people marked by this group of young people stubborn privateers," says Schmidt-Hertha. The family-oriented grandparents The second largest group (35%) associate the elderly with the type of “family-oriented grandparents”. These are the grandmothers knitting wool socks with the cupboard always filled with chocolate, which only grandpa can open. «In this type, age is equated with a sense of duty, diligence and ambition as well as a very pronounced family orientation. This type of older people also withdraws from social life in the perception of the young », says Schmidt-Hertha. The noble statesman The age picture of the smallest group (17%) stands out from the others. “Here, the young people and the older generation combine social and family commitment, a sense of duty, diligence and ambition, paired with creativity and influence,” says Schmidt-Hertha. It stands out that young people from this group often maintain very close contact with their own grandparents and also report a good relationship with their parents. The problem with prejudice against age is that it can last for a long time. "If we meet an older person who does not correspond to our common idea of ​​age, then we do not change our image of age, but save the person as an exception to the rule," says Samochowiec. The common cliché is actually reinforced instead of a new idea being formed. Many images of old age have long since become obsolete. Today's grandpas often no longer resist computer things, laugh at similar jokes as the younger generation, are interested in Pokémon Go and like to live in residential communities for the elderly even in Zurich District 5. A change in clichés could be about to break through: « It can be assumed that the generation of baby boomers, who already took on pioneering achievements in their youth, will do this again for the perception of older people in society, ”believes Samochowiec. Demographic change could also accelerate the process: as the number of older people increases, so do the chances that the young will come into more contact with the older generations. It is precisely these direct encounters that today's grandpas are interested in Pokémon Go and like to live in residential communities for the elderly. help to check existing clichés against reality and to adjust them if necessary. Barbara Wipf, 25, an activation specialist and everyday designer in a Zurich old people's home, has this experience. Since her grandparents died early, she had hardly any contact with older people before her first day at work in the home. In the first few days, she learns that old is not the same as old. “I experience the residents of the home as extremely different. Some are satisfied, others depressed or angry, others are demented or seriously ill. You meet all sorts of things, ”says Wipf. At the center of their notion of old age is no longer the stereotypical, but the person. Wipf has even made the experience that she sometimes feels old next to the residents: "For example, when I cannot do an exercise in old age gymnastics as well as my 85-year-old patients." The demand for double voting rights for boys seems to have taken a back seat for the time being. After-school care center manager Wettstein thinks that's right. And finds clear words: “The younger generation's claim to power is not in order. If all the boys went to vote, then we would not have the problem of underrepresentation of the younger generations. " If you want to motivate other generations to cast a certain vote in September (including the AHV proposal), it would be best to spend a lot of time with them. The urge to call my grandmother increases as I write this text. And even if a new generation of grandparents may be in the starting blocks: I feel the desire that they will continue to tell about new Tootebeinli recipes and blaspheme about the weather, that everything will stay the same for a very long time.

3 4 NZZ am Sonntag, September 18, 2016 Where you are in your thirties In Silicon Valley, the youth craze reigns. In technology companies, employees are becoming increasingly old and are being discriminated against. By Helene Laube, San Francisco Insight into the Facebook campus in Menlo Park. Age-related recruitment and dismissal decisions are illegal in the United States. Silicon Valley has a biodiversity problem. Despite the often-cited meritocracy, blacks, Latinos and women are extremely poorly represented in tech companies such as Apple, Google, Facebook, Intel and many others, especially in well-paid and managerial positions. In Silicon Valley, however, it is not just discrimination against women, blacks and Latinos that is widespread. Age discrimination is also systematic, but it receives far less attention. Ageism is nothing new, of course, and it can be found in all industries. But only in Silicon Valley, where the mythology of the very young startup founder is deeply anchored in a hooded sweatshirt, in companies and especially in startups, thirty-year-olds are considered aged, technically backward and hardly integrable. People well under thirty are preferred, preferably fresh out of college. They are cheaper, unrestricted, easier to win over to work around the clock and for the employee obsession widespread in Silicon Valley. "I could take part in drinks, parties, bike tours and hikes every evening and at the weekend organized by my young colleagues and the employer," says a 35-year-old employee of a large software company. "But I have a circle of friends outside of work and I have no need to continue my college years at work that were a bit earlier." When it comes to fighting racism and sexism, the people who are in charge in Silicon Valley at least publicly pay lip service. Nobody would be carried away on a stage or in an interview with a statement like "White men are better employees than black people or women". Disparaging statements about no longer very young usually have no consequences. "Younger people are just smarter," said Facebook boss Mark Zuckerberg in 2007 at a time 23 at an appearance at the elite Stanford University. Brian Halligan, head of the software company Hubspot, said in an interview with the New York Times in 2013 that he cultivated the low average age (26) of his employees in order to attract representatives of Generation Y. "In the technology world, gray hair and experience are overrated," he dictated to the journalist in the block. Prominent Silicon Valley venture capitalist Vinod Khosla said at a technology conference in 2011 that "People under 35 make things happen People over 45 are dead when it comes to new ideas." The 61-year-old only said what is the rule among local venture capitalists: Do not give any prospective entrepreneur over 32 capital. A few companies are now reluctant to publish statistics on the composition of their workforce. The data are limited to the gender and ethnicity of the employees; no age information is given. But according to surveys by the compensation specialist Payscale, the average age is low even among technology companies that are no longer very young: at Apple and Yahoo it is 31 years, at Google 30, at LinkedIn 29 and at Facebook 28 illegal. Applications are sent without a picture or date of birth; the topic must not be addressed in the interview. Nevertheless, age discrimination is rampant in the technology industry. “What other industry KIM KULISH / CORBIS / GETTY IMAGES does this?” Asks author Dan Lyons, who worked briefly at Hubspot in 2013 at the age of 52. "What would our world look like if doctors, lawyers or pilots, basically everyone except professional athletes, had to live with the requirement that their careers be over at forty or fifty?" No wonder older employees and managers in the tech industry worry about their job opportunities. Shirts are exchanged for T-shirts. Websites such as the Quora answer portal are teeming with questions such as: "At thirty, are you too old to make it big as a tech entrepreneur?" Here, even just over thirty years old admit that they hope to pass away as younger with dyed or transplanted hair and cosmetic surgery. Now, the US Federal Equal Opportunities Agency has targeted recruitment practices in Silicon Valley. The Equal Employment Opportunity Commission has launched an investigation into alleged age discrimination at Google. Will that make any difference? Little has happened so far, although companies like Apple, Facebook, and Yahoo got into trouble years ago just looking for new college graduates in job advertisements. Others, like Twitter, have been sued for illegally firing older employees. And just a few weeks ago, four dismissed Hewlett-Packard employees between 52 and 63 filed a lawsuit against the technology group. "Homeowners are provision with a foundation." Take care of yourself. Thomas Sut stands in the middle of life at 50 and provides for himself and his three children with living property. They also seek advice: Thomas Suter, 50 years of SwissLife customer

4 NZZ on Sunday, September 18th The winning companies like to advertise with young faces, but they earn their money with well-funded older consumers. How products are tailored to the “gray panthers” Consumption Injections for beauty Looking young and feeling young is the trend. Just sleeping, drinking plenty of water and hoping to have good genes is not enough for many. More and more people are looking for more radical beauty recipes and spend a lot of time and money on them. The pioneers are the Americans, who carried out more than 6 million aesthetic treatments in 2015. That number doesn't even include cosmetic surgery. US doctors carried out 4.3 million Botox and 2.2 million wrinkle-free syringes with hyaluronic acid in 2015. Almost half of the patients were over 50, and their proportion is increasing. Most often, they have the crease between the eyebrows sprayed away. The business with anti wrinkle syringes has been growing in double digits for years, the number of treatments has increased by 500% since 1997 in the USA alone. According to doctors, the trend in Europe is developing in a similar way, but there are no comparable statistics. Allergan's business figures provide an interesting insight. The US company developed Botox and is the market leader in beauty injections. Although Botox has been on the market for years, Allergan will generate close to $ 3 billion in 2016, three quarters of which in the United States. Four out of five of all Botox syringes come from Allergan's factories. Of course, that attracts the competition. Nestlé entered the business in 2014 and rose to number two in anti-wrinkle syringes through an acquisition. According to financial analysts, the Romands control a quarter of the market, but are careful to keep the business figures hidden. They only announced that the new mainstay, Nestlé Skin Health, had double-digit growth in the first half of the year. Edibles with medical benefits (Nestlé Health Science) also produced their first box office hits. Including Boost, an appetite suppressant drink that is very popular in the USA. One of the hot trends in the USA is the fat-away syringe for the chin. The recently approved active ingredient Kybella also belongs to Allergan, the company bought it through a billion-dollar takeover. It is expected that sales will exceed those of Botox in a few years. For those who find syringes too invasive, the cosmetics industry constantly has new rejuvenating preparations with all sorts of additional benefits available. Some manufacturers use gold in their creams, others use peptides. These are complex chains of amino acids that have long been used primarily in medicine. The global market leader is the chemical company Bachem from Basel. The cosmetics industry has increased the rate and is working flat out on new products. World market leader L Oréal alone registered around 500 patents in 2015. While the cosmetics market in the industrialized nations is growing only slightly overall, high-priced brands are enjoying great success. So-called cosmoceuticals, skin care products with pharmaceutical ingredients, are increasingly being discovered by audiences of all age groups. They are used in dermatological institutes or spas and are intended to complement daily care at home. Some of these brands, such as L Oréal's Skinceuticals, can be traced back to doctors who developed the products and administered them in their practices. There is also progress in contact lenses. In Germany, artificial lenses are already being used for patients with cataracts. Because medication pensioners want to discover the world, for example on cruises. In the picture the port of Messina. It is not advisable to address customers as retirees or seniors. Anyone who does it risks a collapse in sales. Beauty has to suffer: the wrinkles have to go. against this disease, which usually occurs from the age of 60, are absent. Market leader Alcon, which belongs to Novartis, has developed so-called multifocal lenses, which also replace glasses. The procedure is partially reimbursed by health insurance companies. Franziska Pfister Reisen Cruises in the air You pedal, run marathons and climb mountains. Seniors have never been fitter, their life expectancy has never been higher, and they have never been financially better off. And there are more and more 1.5 million people living in Switzerland who are over 65 years of age. The number is expected to rise to 2.69 million by 2045.More than a quarter of the resident population will then be of retirement age. In addition to the health industry, which is obviously benefiting from the aging population, the travel industry is also trying to cater to the needs of the growing clientele. Ten years ago, the St.Gallen tourism professor BSIP / UIG / GETTY IMAGES Christian Laesser wrote in a study that the number of retired travelers would triple by 2050. At the travel company Hotelplan, Golden Ager trips have increased in the low double-digit percentage range over the past three years, says a spokeswoman. The target group travels a lot, loves to travel and has the financial means to do so. This is confirmed by a study recently published in Germany, according to which German travelers over the age of 65 spend 970 per capita and holiday trip. That is 14% more than ten years ago. The trend is likely to be the same in Switzerland, the absolute amounts higher. Between CHF 500 and CHF 6000 per person and week, everything is possible, according to Hotelplan. All the more the local tour operators vie for the sprightly and affluent public, which, however, does not allow itself to be addressed as such. People mostly feel younger than they are. This feeling increases with age. It is not advisable to address potential customers as retirees or seniors. If you do, you risk a collapse in sales. The travel company Tui has experience with it. A few years ago it was painfully made clear to the company that mature people did not jump on marketing concepts, which Tui pounded into special catalogs for senior travel a good six years ago. There is another way. At Hotelplan, customers in their prime are increasingly booking with the subsidiary Globus Reisen, a premium brand that offers golf trips and luxury offers. In addition to the classic cruises, which are still popular with senior citizens, Globus Reisen also has the counterpart in the air on offer: cruise flights for the larger holiday wallet. In March, a Boeing 777 flew once around the world from Zurich for around CHF per person, with stops in New Orleans, Hawaii, Tokyo, Kyoto, Shanghai, Da Nang (Vietnam), Kochi (India) and Abu Dhabi. Excursions and visits, tour guides, own on-board doctor and tips included. Older travelers can no longer be pigeonholed today. In view of their enviable physical condition and mental fitness, they no longer only sail across the oceans in giant barges. Golf trips and wellness vacations are just as much a part of the so-called Golden Agers' program, as are active vacations, bicycles and individual world trips. “There are also customers over the age of 80 who travel to a country in South America alone or who dare to go on a safari in Africa,” says Marcel Schlatter from Kuoni Reisen. According to tour operators, no trend destination can be identified. The Mediterranean destinations certainly benefit because of the pleasant climate. However, regions such as East Africa, Mauritius, La Réunion, Cuba and Thailand are also in demand. It is important to discover the world. Ueli Kneubühler Automobil Seniors like to drive SUVs! The egg-shaped mobile from Google impressed its testers. Gray-haired men and women, some of them with walking disabilities or blind, take a seat in the back seat of the self-driving car in an advertising film for the internet company and let themselves be chauffeured down the highway without a driver. Google is not only breaking new ground with the autonomously driving car without a steering wheel, but also with its advertising message. Because up to now, older people have hardly been featured in the commercials of classic automobile manufacturers. At the same time, the Golden Ager clientele, over 65 years of age, is extremely attractive to the car manufacturers. The age group has long since ceased to be the “old iron”, many seniors are mentally and physically fit, and individual mobility plays a decisive role for them. In Germany, 76% of 65 to 69 year olds have their own car in their household, and 70 to 79 year olds also feel fit enough to sit behind the wheel. 72% of this age group have a car.

5 6 NZZ am Sonntag September 18, 2016 Continued from page 5 The so-called woopies (well-off older people) are loyal customers of the car brands. 43% of older households in Germany owned a new car in 2015, whereas only every third younger household had a brand-new model. “The elderly are loyal car customers who buy well-equipped new cars. Younger customers, on the other hand, often go on the hunt for bargains and acquire so-called daily registrations or young used cars from car dealers, which are offered at high discounts, ”says Ferdinand Dudenhöffer, professor of automotive economics at the University of Duisburg-Essen. In addition, young consumers no longer see their own car as a status symbol. Although the elderly are now the most important customers and their share is growing steadily, there are no special offers for people over 65. "We produce cars for everyone, not just for one target group," explains a BMW spokeswoman. At Mercedes-Benz it is said that the 65+ generation is an important target group. There are many models that customers can usually only afford in old age because of the price level. However, the manufacturer does not develop vehicles that are only intended for older generations. In its “Fit & Mobil” program, the German automobile club ADAC tests whether or not important models are suitable for senior citizens. For this purpose, the examiners wear a 20 kg “age suit” with weights on their arms and legs, earmuffs that reduce hearing and special glasses with restricted vision to simulate handicaps in old age. "Looking over the shoulder when changing lanes can be a challenge," says an ADAC spokesman. But Dudenhöffer knows: “The older people prefer SUVs, large vans or minivans. They don't want senior cars, ”he explains. A car that was specially designed for the Golden Agers as a target group was a sales flop. The Daihatsu Materia had met many criteria for older customers. “But the model was not bought and taken off the market a few years ago,” the ADAC examiner knows. The older target group is more likely to be deterred by offers for senior citizens, confirms automobile professor Dudenhöffer. The automotive industry does not offer cars for women or retirees because this is considered counterproductive for the company's image. The Golden Agers do not want one thing above all: to look old. That could explain why the sport utility vehicles, the SUVs, are so popular with the elderly. They're comfortable, safe, and you sit higher up for a better view. «The SUV trend suits the elderly. You can comfortably get into the Porsche Cayenne, you had to squeeze into the 911, ”says Dudenhöffer. In the future, the trend towards self-driving cars should help seniors to stay mobile even longer. Lane keeping assistants, distance warning systems or the emergency braking system can already help in critical situations. The Golden Agers in particular can afford this high-quality safety equipment. It will be a few years before the self-driving taxi from Google and Co. replaces the walker. Susanne Ziegert, Berlin Health Medicine extends life Exercise helps to age healthily, for example water aerobics. Science is slowly but surely uncovering the secrets of healthy aging. From a biological point of view, people from 30 are already going downhill. The production of important hormones decreases again. In men, testosterone levels continue to decline over the following decades. In women, only with the menopause does a rapid decline in estrogen production occur, which causes a clearly noticeable change in the body. A large number of hormones not only make you want to have sex, they also protect against cardiovascular diseases and help you lose fat and build muscle. A normally trained woman at 30 has a muscle percentage of 35%. The same woman at 55 has replaced 3kg of muscle with fat over the years. Humans also have a lower basal metabolic rate. The need for calories therefore decreases over the years. Humans can influence this natural process through their behavior. Those who want to age better cannot avoid taking the circumstances into account when it comes to diet and exercise. Science is slowly unraveling the secrets of healthy aging. At the University Hospital Zurich A. BELLO / GETTY IMAGES, the Center for Aging and Mobility has been leading one of the largest studies in Europe called DO-Health with a total of 2158 participants from all over Europe since 2012. According to strict scientific standards, the aim here is to clarify whether a few, simple and inexpensive measures can influence the maintenance of health. There are already numerous indications of this. The study focuses on the effects of supplementary releases of vitamin D and omega-3 fatty acids as well as a simple training program for muscle strength and flexibility. Professor Heike Bischoff-Ferrari hopes to be able to prove that it doesn't take enormously expensive measures to stay healthy and strong even as an older person. Results should be available by the end of 2017. If you feel the changes yourself, you are tempted to get an overview of your own body. In the health industry, physical inventory offers for the golden age generation are booming. So-called health checks are available in all price ranges. Depending on the size, they can cost a few hundred or thousands of francs. If you only want to know what is relevant, have your family doctor determine your blood pressure, blood sugar and blood lipids. In addition, a colonoscopy, which has been shown to increase the early detection of cancer. Many medical professionals now advise against frequent mammograms for women and PSA tests to detect changes in the prostate. Last but not least: Let's go to the rowing club, from which you left at the age of 20, into the swimming group, which meets regularly. And: turn on your mind. 55-year-old men who want to compete with 20-year-old club greats will only achieve one thing: They make a fool of themselves. From the second half of life, the fun factor should be a top priority. Doggedness makes wrinkles. Birgit Voigt PUBLIC PORTAGE: MUSCULOSKELETAL REHABILITATION. Klinik Schloss Mammern: Expertise in all aspects of the musculoskeletal system. In addition to musculoskeletal offers, the modern private clinic has expertise in cardiovascular, internal-oncological and pneumological rehabilitation. Dr Annemarie FleischMarx chief physician, FMH specialist for internal medicine, rheumatology, physical medicine and rehabilitation Now in the fourth generation, the two chief physicians, Dr. med. Annemarie Fleisch Marx and Dr. med. Ruth Fleisch Silvestri, with 280 employees for the well-being of the patients. With a unique combination of medical, therapeutic and nursing expertise, the Schloss Mammern Clinic offers its patients early rehabilitation and rehabilitation at the highest level. Patients after spinal surgery, joint replacement operations and accidents as well as back problems, osteoporosis or rheumatic diseases can rely on the highest medical and physiotherapeutic competence at the SchlossMammern Clinic. In the case of medical questions or newly emerging complaints, the modern medical infrastructure enables direct diagnostics on site, which means that relocations to the acute hospital are avoided. The specialists treat the often severe pain in the musculoskeletal system with drugs and pain-relieving therapies such as massage and myoreflex therapy. If required, a psychiatric and pastoral service is also available. Offer for musculoskeletal rehabilitation: rheumatological diagnostics and therapy Physiotherapy Massage Occupational therapy Nutritional therapy Rehabilitative care Drug pain therapy Psychiatric consultation service Wherever necessary, the patients are supported by physiotherapy, occupational therapy and care in order to regain their independence in everyday life. In the day-to-day work with patients, the focus is on interpersonal relationships, which is reflected above all in the caring care, personal care and affectionate interaction. As a listed hospital, the Schloss Mammern Clinic can admit patients with musculoskeletal, cardiovascular, internal-oncological and pneumological diseases from all cantons for early rehabilitation and rehabilitation. Information and forms for the approval of costs and the performance contracts are available for download on the website of the Schloss Mammern Clinic. KLINIK SCHLOSS MAMMERN Dr.A.O. Fleisch Strasse 3, CH 8265 Mammern schloss mammern.ch

6 NZZ on Sunday, September 18, "Why can't you freak out in seventy?" Today, even in old age, people do not feel old mentally or emotionally, says age researcher François Höpflinger. The negative effects of aging would only come about in the fourth phase of life. NZZ am Sonntag: How old is old today? François Höpflinger: In a publication from 1889 it was said that old age begins at 60. The age limit of 65, today's retirement age, is pure fiction. Today you are old when you can no longer drive a car. Then why are anti-wrinkle creams selling? People age physically, but do not feel old mentally and emotionally. Antiaging is dealing with it. Today we notice a delay in all phases of life. People grow up later. In the third age, after retirement, they do not declare themselves old. The negative effects of aging are concentrated in the fourth phase of life. Before 75, nobody is interested in retirement homes. You yourself have dealt with the subject of age all your life. You are now a professor emeritus. What is it like to grow old when you've prepared so well for it? Unfortunately, gerontological expertise does not make aging any easier. Let's put it this way: I have steadily approached the subject of my studies. How satisfied are old people in Switzerland today? Life satisfaction is very high in Switzerland in particular. When you are healthy you enjoy that late freedom and new activities. It is also a fact that unhappy people don't get as old as happy ones. On average, 100-year-olds are happier than 90-year-olds. Why are retirees so satisfied today? There are several reasons for this. They grew up in a period of economic boom. Of the people now retired, only 5% have been unemployed for more than three months at one point in their life. Among today's youngsters, one in four has already done it once. 57% of retirees consider their economic situation to be comfortable. For comparison: in Poland it is 4%. The pensions are well developed in Switzerland, one can also say with regard to the second pillar that the old today live at the expense of the young. Are there any other reasons besides economic ones? The youth movement has led to a liberation from authority. The old today feel just as creative and innovative as the younger generation. A socio-cultural rejuvenation of the elderly can be observed. Why can't you freak out at seventy? Doesn't it slowly become difficult for the young people when not only their parents, but also their grandparents start to dress like them? The expansion of youth up to retirement also has its downsides, that's true. Young people have lost importance in society, they are being marginalized. Where can you still see preschoolers running around freely today? Do older people think differently from young people? If one examines the worldview of the generations, one finds few differences. There is no fundamentally different political way of thinking. However, certain values ​​do differ. For the elderly, there are things like having fun. For François Höpflinger, gerontologist, there are four phases in life. (Zurich, August 12, 2016) Most interests remain the same in old age. Only television consumption during the week increases measurably. and experience adventure, unlike for 20-year-olds, is no longer the focus. What are the new challenges that an aging society brings with it? A central question is further training. The structures there have not been adapted, and a 50 plus training policy does not exist. We have to move from sprinting to long-distance running in education. Instead of the outdated model of learning - working - retiring, we need a new model that alternates lifelong, up to 100 years, education, rest and activity. We are still a long way from that. Aren't there already companies that offer part-time work in old age? Most of the actions today are more PR than HR and are used by only a few people. Are there any positive examples? There are certainly companies that are setting a positive example, such as SBB, Vetropack or Axa Winterthur. There are also some interesting initiatives such as Rent a Pensionner, Innovage, the Zeitgeist collective or the Senior Design Factory. They strengthen intergenerational relationships, that's important. What changes in the daily routine when you retire? Most interests remain the same, for example those who have been culturally active in the past will continue to do so. Only the television consumption during the week increases measurably. Under the keyword gerotranscendence, Swedish researchers have developed the theory that longevity gives people the chance to turn away from materialistic striving in the second half of life and turn to higher things.Is the theory correct? You definitely notice a new search for meaning, people want to broaden their perspectives, for example with cultural trips. Instead of using a microscope, you want to see the world with a telescope. A targeted withdrawal, combined with questions about the meaning of life, is only noticed in old age. With higher life expectancy, the transfer of wealth shifts between the generations. Lots of people, TANJA DEMARMELS François Höpflinger Specialist for old age Born in Graubünden, 68, has devoted his professional life as a sociology professor at the University of Zurich almost entirely to age and generation research. He has published numerous books on the subject. François Höpflinger has now retired. Following the principles of his own research, he is still professionally active. (jac.) who inherit assets are already retired today. What does that mean? Today you have to be prepared for a long time in which you will live on your wealth. Many people fear that they will face long and expensive care costs. There is presumably also the moral risk that on good days you simply squander all the money and then later let the general public bear the financial risk. However, one finds that many wealthy people show solidarity after a productive professional life and often also like to support young talents. Is there any point in attending nursing homes with kindergarten groups? Of course, many older people are still curious and are particularly interested in children from the neighborhood. But such contacts have to be well supported. Some people do not have good memories of their childhood, for example when they were contract children. I've also been told that a person with dementia didn't want to give a child back their teddy bear. Are men more at risk of loneliness than women in old age? If there is no longer a partner relationship, then yes. Men over eighty have a higher rate of suicide than adolescents. You have to realize that you have to shape your own aging process. This also includes answering the question of whether it is worth living that long. Does love help against getting old? We see that people today enter into new partner relationships even in old age, but conversely, late divorces also increase. Separate bedrooms are recommended from the age of fifty, because the sleep rhythm changes as you get older, and it is almost certainly not the same for both. How does technology change age? In general, new technologies are also quickly adopted by older people; they are simply used differently. For example, a young person looks for accommodation on Airbnb after they have already arrived in another city, while older people use it to plan their trip a year in advance. What does the future of aging hold? The big future topic will be how far the life span can be extended with biogenetic means. A revolution of the fourth age is imminent, 100-year-olds are already much better off medically than they were ten years ago. Interview: Eugen Stamm and Charlotte Jacquemart

7 8 NZZ on Sunday, September 18, 2016 DerSpass knows no bounds. They are all over 60 years old, implement dreams from their youth or look for new adventures as if they were 20 again. Five senior citizens tell the “NZZ am Sonntag” about their hobbies and activities. They confirm what we all know thanks to Udo Jürgens: 66 years of age is far from over. As told to Vanessa Sadecky Hans Howald learned to ride a unicycle at the age of 60. () Hans Howald 4000 kilometers across Europe on a unicycle I never said I wanted a unicycle. But I said once that I would like to try riding one because I had seen it at the circus. My wife Stefanie picked it up. So she surprisingly gave me a small unicycle for my 60th birthday. We named it Mario. I started practicing straight away and was able to drive a bit on the first day. After a couple of weeks, reverse and hop. Surprisingly, standing still is even more difficult because of the balance. I have good basic requirements because I used to be an extreme mountaineer. The great thing about unicycling is that it doesn't use gas, it burns fat. It's much more strenuous than cycling. For my 61st birthday, I was so far advanced that I wanted a big unicycle. Berta. I drove around all the major Swiss lakes on it. Always on weekends to compensate for my previous work as a manager in the computer industry. My longest Swiss tour was around 210 kilometers around Lake Constance. After circumnavigating the lake, a plan has matured in me. I wanted to go on a unicycle holiday that would be well outside of my comfort zone and a deeper experience. In the summer of 2014, I sat in the TGV with my Berta. My crying wife on the platform. Almost three months lay ahead of me and over 4000 kilometers of way. I had decided to go from France to Romania. From the Atlantic to the Black Sea. There was a bit of madness about it, because my longest tour up until then had only been three days. At first it was very tough, I had planned the stages too long and my knee was giving me problems. In Orléans I threw my knee pads in the trash and a little later reduced the weight of my backpack. I sent the things I no longer wanted to my wife. A package with the message “The rest will be delivered later”. It was a thoroughly positive experience. I must have met a thousand people. I drove daily stages of up to seventy kilometers, then I checked into a hotel or hostel and explored the area. The time in Romania was most impressive. Many have warned me that I would be robbed. The opposite was the case. Once I lost my bag on the street. Half an hour later a car stopped me on the street and two guys brought me back. It was fun to get involved in every new situation. In a monastery where I stayed overnight, I had to pray before breakfast. Surprisingly, I never had any problems at occupied border crossings. At the Danube bridge 2, which connects Bulgaria and Romania, bicycles were actually forbidden. The border guards didn't care, they let me pass on the autobahn and took photos with me. For most of the people I met in the east, it was completely inconceivable that you would voluntarily travel by bike. Let alone with a unicycle. One or the other of me thought that I couldn't even afford a whole bike. Unicycling definitely gives something back to an older person: the playful, carefree of youth. The great thing about unicycling is that it doesn't use gasoline, it burns a lot of fat. Monika and Karl Elsener with one of their motorcycles Monika and Karl Elsener discover the world on a motorbike We used to be not that big of a traveler. Our honeymoon didn't take place until seven years after the wedding. That was modest: we drove to Paris by car. At that time we almost exclusively spent our holidays with our children in Switzerland. Neither of us are the type for a beach holiday, we always have to do a little something. We hiked from morning to evening. At that time there wasn’t more than that, it was good and cheap. Now we enjoy it all the more to go on a motorbike vacation. We started doing it a good 15 years ago and do different trips for about two months a year. Traveling in old age is definitely different than it used to be. We cover between 250 and 400 kilometers per day. We never book the room too far in advance. We always look in the afternoon to see where there is a nice hotel. Our expectation of experience is much lower today. It doesn't matter if it rains, because we take more time and are more flexible than before. We also don't carry so much luggage with us anymore. There are of course also practical reasons for this, because you can't take that much with you on the motorcycle. When I, Karl, got my first heavy motorbike at the age of 40, a little boy’s dream came true. At the time I pleaded with a colleague who had just received a Harley for his birthday from his wife, asking if I could buy his old machine from him. That worked. In the motorcycle club we got more and more. There are some weird birds there. They are alternative, but uncomplicated, you help each other and don't say “Call the TCS” if someone breaks down. Motorbike drivers are stubborn too. Once someone flew out of a curve with his wife in the back seat. He didn't want to let that sit on him and

8 9 PHOTOS: TANJA DEMARMELS at home in Baar. () Jaromir Löffler, music producer and pensioner, in his apartment. () Lucie Redies started a second career after retiring. Jaromir Löffler Lucie Redies tried again to take the curve at the same speed. With the third attempt it worked, note that he always had his wife with him on the seat behind him! We ride a motorcycle together. I, Monika, sit in the back. I once intended to drive myself, but in the motorcycle club you always have to listen to stupid sayings when you drive a less powerful machine. That demotivated me. We decide almost everything together that affects the motorbike. For example, recently when I bought a motorcycle. I wanted a brown one, Karl a beige one. So we bought a blue one! Unfortunately, over the years, your body sometimes throws a spanner in the works. A tour from Hamburg to Scandinavia was recently planned. But when I got off the train, my health was in poor health. That's why we slept only one night in Hamburg, and Karl did a lap of honor around the hotel on his motorbike. It takes courage and effort to travel in old age. And also preparation. I regularly practice English in a senior group. That's how we got through in Scandinavia. You can always find someone who speaks German or English. But asking for a room sounds very different in Australia than in the US. You always learn something new. We are definitely not campers. We tried it once, it was a disaster. We didn't have proper tent equipment with us. This "cheating" on the ground. I got claustrophobic. So we had to leave the tent open and it rained inside. And then there was such a big dog. This is not a vacation. If there is no longer enough permanent accommodation on a trip, we sell the motorbike beforehand. Unfortunately, when we travel to Australia for the third time for the golden wedding anniversary, we have to leave the motorbike at home. That would be too dangerous because the gas stations can be far apart and we couldn't take enough water with us on our bikes for the outback. As one of our last trips I would like to see the southwest of Canada and the Rocky Mountains. I would like to experience the Indian Summer. Of course, you can't have everything. But that would be nice. I am finally allowed to be a musician! I first came into contact with music in my parents' house in the former Czechoslovakia. My father played the violin, my mother the piano, we often played music together. I taught myself my first guitar chords. That was in the wake of the rock and Beatles mania of that time. In the mid sixties I founded one of the first beat bands. I became known all over the country. With my first two bands, “Bluesmen” and “Refugees”, I played a lot at festivals when I was young. Later I switched to the band Flamingo, which was part of the radio orchestra of the city of Ostrava, as a frontman. It was during this time that my first hits were written. These were Czech covers by Wilson Pickett, James Brown and Otis Redding. At that time you could still make such recordings without worrying about copyright. Our soul songs were something new for the audience in the former Czechoslovakia. In a press release, I was described as a blond black man because of my smoky voice. My love for music motivated me to flee to Switzerland. I witnessed the invasion of the Warsaw Pact troops in 1968 as a result of the «Prague Spring». The Russian tanks rolled through the streets of Ostrava. My radio colleagues and I tried to save our instruments and music systems. Because the communist militia wanted to ban our "electronic cat music", from now on only folk music should be played. So I came to Bern when I was in my early twenties because I had been promised a music engagement in a club. Unfortunately nothing came of it because two musicians couldn't escape and the offer was withdrawn. Therefore, I first worked for an electrical company in Bern before I began to prepare for the Matura and later did my doctorate in German and journalism. It became apparent that I would only be able to continue my musician career as a hobby. I had already started a family as a student and had to provide an income. Performances with friends and musicians and bands were limited to Zurich bars such as “Casa-Bar” and “Limmatquai 82” and music events. After working as a business journalist, I switched to the publishing industry. I became the head of marketing at the Gottlieb Duttweiler Institute in Rüschlikon. With the contacts in the marketing world, it would of course have been easy to continue working after retirement. But the temptation was too great to finally focus fully on the music. After the fall of the Berlin Wall I was able to make new recordings in the Czech Republic and to tour with the singer Marie Rottrová and perform at festivals. Today I enjoy my time in the studio and during engagements enormously, even if the summer hit didn't work out this year. When you work passionately on something, you lose track of time. Sometimes I sit in the studio until 3 a.m. When I write songs, I try to tell funny stories. For example, my current CD “1001 Nights” is about wild dreams that even Sigmund Freud cannot interpret. Lack of self-confidence in old age is also an issue. It shouldn't, because we older people can do a lot more than we think. It does not surprise me that many ex-colleagues from the marketing and advertising world are also artistically active today. You are a painter, a writer or, like me, a musician. My ADC colleagues Frank Bodin and Jean Etienne Aebi are among the best-known examples. The communist militia wanted to ban our electronic cat music. As a model on the cover of «Vogue» Three years ago, a young woman spoke to me on Bahnhofstrasse. She asked me if I would like to model. I immediately said yes and have been in the Scout model agency's file ever since. Funnily enough, my daughter just stopped modeling at this point. So far I've only had positive experiences with it. I've met a lot of lovely young people who look after me very lovingly on set. One of my most important assignments took me to Milan. That was an advertisement for an international aid organization where I played the grandmother at a Christmas party. Then I was on the cover of "Annabelle" and once in a commercial. I have always been enthusiastic about fashion and creativity. I am a trained seamstress. Personally, I would change the clothing style of many older people a bit. I wish you could see more colors on the street, more people who dare to do something. I hope that I can contribute something, you can still see me walking around with a leather jacket and tank top. I also don't know why the idea caught on that you can only wear beige in old age. There are a lot of good-looking seniors in Zurich. Unfortunately, they often seem so extinguished. They look disgruntled, as if they are done with life. This is a pity. I think you should set new goals, especially in old age. Say to yourself, I want to try something new, maybe crazy. I am often asked what my beauty secret is: I eat small portions several times a day, completely avoid alcohol and have avoided drugs my whole life. I'm not a sports enthusiast at all, that's why I walk a lot. And the most important thing: I am an extremely positive person, that also had an impact on my appearance. Of course I feel the age physically. I used to be able to take two steps at a time to the fourth floor. It does not work anymore. Now I have to take a break from each stick. And unfortunately I had to stop sculpting because I can no longer carry around 40 kilograms of sculptures. Otherwise I'm doing great. Actually, I didn't have an easy life. I was born in a bomb cellar in Germany during World War II. After that I was on the run with my mother, my father died at the age of 23. He was a soldier. We had little to eat, and I met many people who were marked by the war. That is why I dearly wish for the younger generation that they no longer have to experience war. I was very lucky to be able to grow up with my grandmother afterwards. She was a simple, cheerful woman who played the hand organ and collected herbs in the forest for pharmacies that used them to make medicines. All of these experiences have taught me that there are always setbacks in life. But you can't let that get you down. My first husband died young, my second left me for a younger woman and started a new family. I myself was in a serious car accident.Those were low blows, but I got over them. I enjoy life to the fullest. I am not averse to small flirts with smart men. It never goes away if you don't want to. It would be a shame too. I've never had any problems with getting older. Of course, you no longer have the beautiful body that you had when you were 30. But then I think to myself: "Oh, that doesn't matter, it's still reasonably good now." I never think about what will be in ten years. Because you just can't influence that. As a model, I've still set myself a certain goal: I want to be on the cover of Vogue. I would definitely not only be doing myself a favor, but also motivating a lot of older people to realize their own dreams.