How do internet websites generate revenue

Monetizing A Website: 5 Effective Ways

You are a proud website owner and now want to monetize your project in order to earn a little (or a lot) of money. The reason for this doesn't necessarily have to be that you want to quit your previous job, but a little extra income can't hurt. In addition, server costs also want to be paid somehow.

Prerequisite for monetization: traffic

No traffic, no money - that Monetize your website Usually it's hardly worth it if you don't at least 1000 visitors per month lure to your side. And that is even stacked quite deeply.

Example: Use of Google AdSense

If you want to monetize your website with Google AdSense and have a (already very high) click rate of 5%, that would be 50 clicks on the ads placed by Google on your homepage. If we take this as a basis for realistic income of € 0.25 per click, you come to around € 12.50 per month with 1000 visitors. To get a mini-job salary of 450 euros, you would need around 36,000 page views every month according to this calculation.

Monetization by combining several means

True, Google is AdSense or others Performance advertising not the only horse that you should bet on when monetizing your website, but the calculation example shows that the dream of an online millionaire thanks to your own website often remains just a dream. But if you do it right and the Monetization opportunities combine well, you can definitely earn money with a web project.

Which factors are important for SEO?

You get traffic mainly through good SEO. These include the following factors, among others:

  1. Quality content
  2. High user friendliness
  3. Internal and external links
  4. Good url structures

5 ways to monetize a web project

Following we have you 5 effective ways to monetize listed. There are other sources of income that we want to ignore in this case for various reasons: Backlink Selling and Co. can be good sources of income, but they will punished in the long term by the search engines.

1st possibility: Affiliate Marketing

Affiliate programs are a mounting option that are now offered by almost all online retailers. The best-known provider here is certainly Amazon.

How Affiliate Marketing Works on the Website:

  • Here you can easily advertise the products of the trading center with specially generated links.
  • If a visitor to your website now clicks on this link and buys a product from the trading center, you will receive a small commission.

Other advertisers mostly offer their affiliate programs via well-known affiliate platforms at. As a website operator (publisher) you can register there for free and then apply for the respective programs that fit well with the subject area of ​​your website. The commissions are paid out either per sale or per lead.

2nd possibility: performance advertising

Performance advertising is the classic. It refers to banner and Advertisementsthat are switched to suit the respective viewer.

Tip: Performance advertising is worthwhile for these websites

Since this source of income has a click-based payout based on the CPCs (cpc = cost per click) set by the advertiser, classic performance advertising is usually worthwhile for websites with a high reach.

For medium to low reach, Google AdSense and Co. are only recommended in combination with other sources of income. Also note the first example in this post.

3rd option: Sell your own products

This possibility of monetization is very complex, but it can be perfectly tailored to each target group (just like affiliate advertising). This variant is particularly suitable for websites that have already generated money with affiliate programs. Instead of promoting the advertiser's services or products, you could install your own online shop step by step, through which you sell the most frequently clicked products.

  • The advantage:Better margin and greater user trust.
  • The disadvantage:The whole thing no longer has much to do with passive income - the expenditure of time is enormous.


4th possibility: donations

A rather unspectacular option is to ask for one voluntary donation.

Admittedly, this variant not only seems very unlikely, it also works very rarely. But there are blogs out there where readers are willing to make an occasional donation. Especially when the blog is through extremely good content and little other advertising knows how to convince.

5th possibility: sell web project

If you are unsuccessful with your website, there is no shame in it. Monetizing a website correctly and, above all, sustainably also requires a bit of experience, which everyone has to make first. If you notice over time that the effort is getting too big for you, but you still see potential, we have another tip for you:

Just consider selling your web project. Various providers offer you free platforms that support you with the processing.

Which variant is the best strategy?

You have to find out for yourself which variant or which combination of variants is the right one for your website. The types of websites are simply so extensive that we do not want to make a blanket statement about them. However, what we can finally do for you is to give you a Overview of the five methods mentioned above to give.

In the table below you can see which monetization is worthwhile and how much traffic is worthwhile. Together with the variable “effort” you can roughly estimate which path might be the right one for you.

From how much traffic is which monetization worthwhile?


Necessary traffic



Affiliate marketing












sell products




Web project sale

none up to high



Book tip: Successful websites

The Online Marketing Handbook. Your basic training in all disciplines of digital marketing

Edition: 4 (November 23, 2018)
Hardback edition: 1044 pages
Publishing company: Rheinwerk Computing

Watch it now on Amazon

Website, content & reach: More on these topics

If you want to know more about the website, content & reach, then the following articles are just right for you:

Dominic Lindner is a board member of Projektify e.V., a marketplace for buying and selling web projects. Dominic has successfully sold two startups and with Projektify wants to create a stage for the start-up scene to make it easier for web startups to exit. As a contribution to the start-up scene, Projektify is free. In addition to this activity, Dominic is writing a doctoral thesis at FAU Erlangen-Nürnberg.