Why do some LinkedIn posts have followers

How a LinkedIn post takes off: Our experiences

Benjamin: Today we talk about it, yes, when a LinkedIn post goes viral, and we talk a little bit about our experience and yes. We or I canceled a post and it got, yes, I would say, over 60,000 views and almost a thousand likes and that's pretty neat - at least by our standards. # 00: 00: 40-1 #

Fabian: Full of the grenade. # 00: 00: 41-3 #

B: And yes, we talk about why the post went so steeply, how we develop content, how we also assess LinkedIn marketing, yes, and what we learned from the post. # 00: 00: 53-3 #

Q: Yes, crazy. I still remember last week that every morning I asked: “And? How far are you? How far are you? ”Now somehow, I have no idea, 20000. Now next day 30000. # 00: 01: 03-4 #

B: Yes, yes. I think we're all a little bit addicted to LinkedIn, right? And then when you have so much commitment on it. It's also a lot of work when it comes to community management - a topic that we once discussed with Vivian Pein. I also put real working hours into that. Let's talk about it too. Yes, but before we go straight over there, so to speak. We will read it out now, this post, so that you are all up to date and so that even when people hear this six months later, you still somehow know what it was actually about now. # 00: 01: 25-8 #

Q: Go ahead. # 00: 01: 26-6 #

B: Well, I wrote: The corona virus will change the economy, and permanently. Three points that every company has to deal with. First, home office. So far, home office has been discussed in the context of family friendliness, according to the motto: The employees stay at home if the daycare is canceled or if they don't want to be stuck in traffic for at least one day. Now the point is, can we control the entire company in a decentralized manner immediately? Documents, meetings, processes - are we all completely digital? Second, leadership style. So far, the democratic leadership style has been discussed under the aspect of contemporary leadership, according to the motto: Generation Y and Z want more freedom and also need it to manage complex projects. Now it is about, do managers trust their employees one hundred percent? And can and want all employees to work independently, for weeks, for security reasons or because they are in quarantine? And thirdly, sales. In many traditional companies, online marketing is still very narrow. Now trade fairs are being canceled in a row. A central sales pillar implodes. Now it's about: Do we have a functioning, second pillar in online marketing with strategies, measures and measurable routes? So that's the contribution. This is also the maximum number of characters that are possible. There aren't that many. I took advantage of that, so to speak. I'm here on LinkedIn right now. I'm going to close it again quickly. I currently have 67,000 views and 988 reactions. So likes or applause or that thoughtful face and 102 comments. # 00: 03: 19-0 #

Q: So your LinkedIn experience is summarized: You used the current topic with the virus to write a technical article, so to speak, about the effects this has on the economy. Home office, management style and marketing and sales? # 00: 03: 42-0 #

B: Exactly and I did that on a Monday morning. I'm full of newspaper nerd. I always read a lot, even on weekends, and think about it all the time and that's really good / We also have a Slack Channel where we share link tips. We always threw things in there and you can tell: It doesn't matter what triggers this virus. We know that. So whether it's bad or not, we don't want to discuss that at all. We cannot assess that either, but the effects are totally real and on all levels. And then I hit the LinkedIn post on Monday. We'll talk about exactly how we did that later. # 00: 04: 22-4 #

Q: Yes, and we've said it now: We'll just take it as an opportunity to talk about how to do something like this / What is the basis of this article, why it was so successful, yes? Simply as a basis, because many of you or many of the people we talk to are faced with a few problems when you are sitting in front of LinkedIn and you ask yourself: Okay, how do I get range? How do I reach my LinkedIn followers? And that's actually a prime example of how you can do it to get a lot of organic reach. That's why we wanted to take it now as an opportunity to talk about it. # 00: 04: 58-1 #

B: Exactly. And there are now two or three situations or, yes, problems, those where we have the impression that they simply have a lot. At least we notice that in LinkedIn workshops or in conversations. And let's just go through it now, okay? And the first, I'll just grab the first topic. Most of them, you just have to be very clear, have no real content approach. Well, they just don't know what to write. That's why most of the people on LinkedIn are more passive than active, right? You are not a content creator, there are comments or likes, but you don't publish yourself. So and yes, that's just a big, central issue that people actually don't even know what to post. # 00: 05: 50-8 #

Q: Well, I can understand that. I'm more of a techie and the nerd and the specialist, I would say now, and it's incredibly difficult if you are not used to producing or writing and publishing content. What do you mean, you're not used to writing? You probably write a hundred e-mails a day, but posting something like that publicly is not that easy either.

So this is something completely new and you think to yourself: How does that happen and do people even understand me or do they understand what I want to say to them? There are just so many things that maybe someone, yes, someone like you who is now an editor, trained or who simply works with content every day and with people and with interviews who may not understand it at all . But I can understand that it is very difficult to get a handle on the content and I had to work it out myself first. # 00: 06: 44-6 #

B: Yes, you really worked it out. I also think that's a craft. And many just have the situation that they have a thousand thoughts and ideas for LinkedIn in their heads. And then you just have to break it down, yes, open, I don't know, 1300 characters or how many do you have with such a status update? Or when you write an article you have more space, of course, but it is often about having a thousand thoughts on a topic and then translating that into an understandable article, so to speak, yes, that is real / that is craft and on top of that, I also think what you said, this: Will the post work or no? If you have zero likes on it, then of course you are correspondingly disappointed. And these are all things like that, they are also insane inhibitors that you just don't start with them. I see it that way too. # 00: 07: 40-3 #

Q: Some have a different strategy, but it's not that successful, right? # 00: 07: 44-5 #

B: Yes, exactly. That's just, I think, something else that I think you often see is that LinkedIn is actually just being used as a brutal content slingshot, isn't it? # 00: 07: 53-6 #

Q: Yes. # 00: 07: 54-2 #

B: Can the ball be returned to you again, right? What is your impression # 00: 07: 57-7 #

Q: Why to me? Do you mean I use LinkedIn as a content slinger? # 00: 08: 00-8 #

B: No, no. Not at all, but you notice it again and again, right? That you say like this: Here, look this. Sun. # 00: 08: 06-0 #

Q: Sure, I mean, we used to do it that way too. Do you remember, we once registered with Buffer, such a service, such an online service, where you can simply connect to the service on all platforms via the interfaces, and then you put your content in there and then it becomes just published successively. And of course that tempts you to simply log into LinkedIn, connect to Buffer and, no idea, when you've written a new blog article, it is simply posted across all platforms. Check out my new blog article here. Check out my new podcast here. Look here, I have published a Youtube video this week, no idea what, right? Youtube videos are also often shared. So, but of course that doesn't do the platform justice, because / # 00: 08: 50-9 #

B: Yes, exactly. So yeah, it just gets blasted out, right? # 00: 08: 53-5 #

Q: Yes, and then of course you wonder why there is no commitment under it, that it doesn't go viral, that nobody writes anything, because the goal is of course only: I want someone to listen to my podcast . I want someone to read my blog article, yes? We have discussed that before. If you post a link that also leads away from the platform, that goes out, you don't get the reach per se, because that's not in the interest of, in this case, LinkedIn, that the user goes out of the app and go somewhere else and listen to a podcast. That's one thing, I think. The other thing is that, as a user, I actually don't want to go out often, yes? Some kind of podcast is being published, a video that is somewhere else. I don't really want to get out of the app at the moment. I actually want to consume content in the app myself, or is it one way or another for you? # 00: 09: 46-9 #

B: Yes, yes exactly. So absolutely. You want to stay in the app, but I think what you said earlier about Buffer is also super interesting. So then you just plan a hundred posts and then you say: Yes, now I'm going to close that and check off this topic of social media for me. Well, that's the way it is: I don't really want to deal with it much and what happens there under my LinkedIn post, that doesn't really interest me either. So, because the contribution will be scheduled at some point and then you might be sitting somewhere else. # 00: 10: 17-5 #

Q: Big publishers often make the same mistake. # 00: 10: 20-1 #

B: Total, right? I agree. # 00: 10: 21-3 #

Q: That you don't interact at all with what you post. # 00: 10: 23-7 #

B: Yes, exactly. But most of the time there is no engagement at all, but even if it does, then so to speak, yes, you just fired it out and that was it. I think that what you also see often are relatively general PR texts. Sometimes it works really well when people then link to each other and say: Hey, we're here together right now. I think that's okay or good, but if you just keep it general: Yes, now the latest news from our company - blown out. Then you have this typical problem, which you also have with press releases: It's highly relevant for the company, but nobody out there is interested in it. I think you often do that too, but this one: Here is our new blog article - the end. Yes, that's the content sling, right? So some don't have a content approach. The others use it as a content sling and actually don't really want to deal with it. And the consequence, the third problem so to speak, is actually a consequence of it, isn't it? # 00: 11: 27-9 #

Q: You wanted to say: The irony of history, right? # 00: 11: 30-3 #

B: I don't know. Yes, it is like this: You just don't have a range then, right? # 00: 11: 33-8 #

Q: Yes, exactly. Clear. So if you don't post anything, you don't have a reach. That's obvious. And if you just tackle it that way, that depends, yes / Well, I think that also has to do with the goals you have. If the goal is for people to click on my online marketing podcast and go out, and I just want to see Google Analytics afterwards: Okay, I got ten clicks on LinkedIn because I posted something there too, yes Then, if that's my goal, then I may have achieved my goal, but I always get annoyed that I get so few clicks on LinkedIn. But the goal of engagement as you do now with the post, which has reached 60,000 people, it just doesn't work that way if you do it that way, yes? So that doesn't work if you don't post anything. But that doesn't work if you only use it as a link sling, you have to do things fundamentally differently. # 00: 12: 28-8 #

B: Yes. I also think you have a lot of goals. Clicks are kind of just a mini-goal. If that's the only thing, then okay, but we want to spark discussions in general. We also want to increase the awareness of our podcast - of course. But above all, I want, yes, this commitment, this discussion, I find it extremely important. And you just don't have any of that. So now let's see the post, right? We decided to do that, right? We will now take the contribution and discuss it, so to speak, how we built it up and what, yes, what, so to speak, is the result, how the range has also developed. # 00: 13: 08-8 #

Q: Yes, then why don't you start? How did you plan and set it up in terms of content? # 00: 13: 14-4 #

B: Exactly. I'm just thinking about how to start there. We always do it anyway that we plan our podcast episode, right? Or let's take another step back. In general, I think if our thing on LinkedIn is we are always professional. We have been doing this for a long time and often. That we work up a technical topic and post it. I think we always try, so I always try to be analytical. So what thoughts are on my mind on the subject? Where are we standing? What did we learn? So the way we do our podcast, that's what we try to do on LinkedIn. This is how we connect podcast and LinkedIn. # 00: 13: 54-6 #

Q: Exactly, the strategic. Yes, we also discussed it over the weekend, or Slack, and then on Monday. We always ask ourselves: Yes, the people who are now responsible, what are they doing now, yes? How do they have to react to a topic now? That is a basic question that we always have in our consultation and that we, yes, always ask ourselves automatically. How do the executives react to this now? How can they deal with it? This is how we always do it anyway. And the special thing, I think, is that we hold this / So, that there really was a current occasion and, yes, that actually affected personally. And then you continued to shoot it? # 00: 14: 42-3 #

B: Exactly. And then I think that's another point. You can just write now, I don't know: In the newspapers, everything I read on the weekend or online, it said: Yes, the trade fairs have been canceled. Yes, okay. And the fair is also canceled and the fair is also canceled. So, yeah okay and now? What is sales doing now? How does he get his leads now, yes? Either way: Oh okay, they're all in the home office now, okay? The articles came to an end and I always thought: Wait a minute, people are all in the home office now, not just the five percent or the ten percent that always anyway, but all of them, and now for weeks? Well, that's different, isn't it? So I have that, so to speak, the situation that prevails at the moment, I said: Okay, that's the starting point. What are the follow-up problems now? # 00: 15: 35-2 #

Q: Yes, but also for whom, right? # 00: 15: 37-1 #

B: And for whom. # 00: 15: 37-6 #

Q: I also found that to be the strength, because why are we on LinkedIn? Our experience: We would like to reach the people who have these problems and who are then also looking for a solution. It's a bit like you say, I think the topics have a B and a C component, yes? So, when you write about trade fairs that the trade fairs are canceled, many write: Yes, and a hundred thousand people would have gone to the fair and 50,000 people would have gone to the fair, yes? With such an epidemic story, of course, it's always about how many people are there, right? Because of the spread. That's perfectly okay too, no, that you write from the perspective of the trade fair visitor, but from the perspective of the company that generates its leads at the trade fair, I heard incredibly little about that.Nobody was there / So that the leading trade fairs are really canceled, where, no idea what percentage of the annual turnover is generated, yes? Very few people wrote about it, right? Or, as you already said, what does that mean at management level when people are in the home office? What does that mean on the technical level, on the infrastructure level? These are all B issues. Sure, the one who sits at home and asks himself: What do I do now? It is of course a tough turning point for them, but it is also a tough turning point for the manager, because he asks himself: What is he doing at home right now, yes? # 00: 17: 03-9 #

B: Exactly. # 00: 17: 04-3 #

Q: So that's why I find this further turning, you also did it on another level. So not at the classic consumer employee level, but rather at the management level. # 00: 17: 17-9 #

B: Our listeners are also concerned about it, who we encounter in everyday life, in everyday consulting and so on. And I also think I really struggled with these few signs that you have there, but I tried to squeeze in. It's just home office is a huge issue. Leadership styles is a huge issue and trade shows are huge. So I actually addressed three subject areas and all of which have to react to Corona, so to speak. And you saw that in the likes and shares and so on. This has been shared, for example, by HR managers, Head of HR. A lot, also a lot from strategy consulting or other SEO consultants. I always find it interesting. And at the same time also from Head of Sales, Head of Marketing, who often hear us like that, right? So and then the topic of home office, that appealed to a lot of people who are now also in the home office themselves. I also had the impression that there was such a big mix / here, there were a lot of people who had an opinion anyway. # 00: 18: 26-4 #

Q: Would you like to briefly tell us, a little more specifically, what was written there? That would interest me again now, just what the key message of the people who commented on something. # 00: 18: 37-4 #

Q: Who commented on LinkedIn? I mean, there were a lot of comments anyway and I really tried to respond to the comments and the experiences. So many say: Home office finally, yes? At last. So many, I thought, wrote anyway: Finally, these three super important topics, modern leadership, absolute home office and, what is it called, and trade fair alternatives, like this: This is finally coming to the table. It's sad that this - and bitter - that this comes about Corona, yes, but the three topics are super important. And I found there was a lot of support, but as always, that's clear, when such a post gets so much coverage, there were definitely people who saw it very differently. # 00: 19: 22-9 #

Q: In what way? # 00: 19: 24-0 #

B: So, who said: Yes, a mass is irreplaceable, so to speak, yes? So I don't get that shown online at all, right? And trade fairs are not dead. So and then a lot, that's community management, right? So keyword: just knock something out with Buffer, like that. Then I also said: Yes, wait a minute. I don't want to badmouth trade fairs. The trade fairs are just canceled, right? # 00: 19: 48-7 #

Q: Will not take place. Yes. # 00: 19: 49-6 #

B: They just don't take place and you have to deal with that, so and no? Something like that, for example. # 00: 19: 55-9 #

Q: Yes, but also to clarify that and about it / And that is just time and work. Yes, that is, I think it was not a sure-fire success, but you have always tried to pull it down on the track that is important to you. # 00: 20: 10-0 #

B: Yes, and it is very important to me that there is a reasonably factual discussion and that people do not poison themselves and that it does not, yes, slide off in such a bad way. We recently talked to Vivian Pein about community management and that was community management / # 00: 20: 31-3 #

Q: From practice. But I think that was not just a halfway technical discussion, it was a thoroughly technical discussion. And I really have to say that LinkedIn as a platform and also the people who are there really impressed me, also in comparison to other platforms, how professional and factual they are. And that somebody shoots sideways and can behave, you always have that, but me / # 00: 20: 58-1 #

B: Has been very little. # 00: 20: 59-1 #

Q: You also have to see the positive that somehow a hundred comments and everyone says how it affects them and where their problems are, but on a very factual, professional level. I have to say that I find that very pleasant. # 00: 21: 10-0 #

B: Yes, I thought so too. # 00: 21: 10-7 #

Q: I also read through a few LinkedIn comments and I thought it was really cool and awesome. The reactions to such an emotional topic. That could have turned out very differently. # 00: 21: 20-8 #

B: Yes, to summarize again: Why did that work? Because it was a technical-analytical contribution that was based on a current occasion and took a topic further. Well, I would say that now. Plus, of course, that we already have a certain community on LinkedIn, that we are seasoned publishers with a certain amount of experience, so, yes? Then of course that comes on top of it. Well, but purely in terms of the text, no, or in terms of the topic. Yes, the second big topic, which we have already touched on several times, I think that is that you really see LinkedIn as an independent platform, right? # 00: 22: 02-5 #

Q: Yes, exactly. So that sounded a bit, of course, but it doesn't help the content that you actually made for other platforms, for your blog, for YouTube, for the podcast, just pour it into LinkedIn, it's about that you make more of it, yes? That is, I think, that you work it up a bit for the platform. I think this is also a great opportunity because you already have the content. You have already given a lot of thought to creating a podcast episode, writing a blog article and there is also a lot of discussion material in there. You just have to pull that out and fill it in, so to speak, into the 120 characters, right? Of course, that takes time to look at it again, to think again, which topic I would like to discuss here soon, but it's actually already there, right? So for everyone who doesn't know exactly what should I write, just take the blog article and see: What is my core thesis? And you can discuss it on LinkedIn, but you have to briefly say what it is about and what the point of itch is, and then the discussion often starts. # 00: 23: 10-7 #

B: Exactly. So we really have it in the content process, right? When we plan a podcast episode, at the end of the day we still ask ourselves the question: Who is posting what on LinkedIn and with what aspect. Do we also have a chart that we can use. Let's take a picture of that. Or also in terms of content, what was it that we found best, yes? So that you tease yourself out like that and then just say: Okay, that is now settled. You do that, I do that and then you have it, as you said, you have already worked it out, and then you tie it down in the planning. # 00: 23: 53-7 #

Q: To say (unconditionally): You develop micro-content. # 00: 23: 56-2 #

B: Exactly. It's micro-content. We have long-long content. Long-form content with our podcast, which not many / simply don't feel like listening to podcasts. Others are just full of podcast fans or nerds, like us, but many just don't feel like listening for half an hour and then you can also say: How can I break out of this large piece of content, how can I break micro-content out of it and how does it build, so how does it intermesh? And then to say: This micro-content, I am now actually posting it on the platform and for the platform, and not as a link sling. So and the contribution worked out for itself. You could read through it and then learn something or learn something through it. And you could also comment on it. You didn't have to listen to the podcast. # 00: 24: 43-5 #

Q: Yes, I think this isolation is always an aspect. # 00: 24: 46-6 #

B: Yes, exactly, this closed one. And then really stop on the platform, even after the mechanisms of the platform, stop working with the mechanisms too, yes, that you / # 00: 25: 00-0 #

Q: Do we want to briefly discuss the mechanisms? So I think it's a good idea to go through your post again. # 00: 25: 06-1 #

B: In what way now? So that you don't set a link, for example, right? # 00: 25: 11-5 #

Q: Well, for example that, but there is actually a relatively clear sequence, like an article or a post that is posted, how it is processed by LinkedIn. # 00: 25: 18-8 #

B: Yeah, okay. Tell me. # 00: 25: 21-3 #

Q: Yes, I mean, you saw that. I don't know how many views did you have after an hour? # 00: 25: 24-6 #

B: Oh, what if we go through the range, so to speak? # 00: 25: 27-8 #

Q: Yes, exactly. # 00: 25: 28-5 #

B: Yes, so after an hour I had a thousand views and fifty likes and five comments. So I went on my lunch break. I already knew: Okay, a lot to do for the next two days ... # 00: 25: 44-2 #

Q: Am I including (myself?) # 00: 25: 44-5 #

B: Well, because after an hour that is a thousand views, you will already notice from experience: You might otherwise have that more after a day or so. Depending on what range you have in general. And then after day one at the end, that is exactly after 24 hours, I had 20,000. After day two I had 40,000 and already six hundred likes, yes? So the first two days it's turned up enormously. So and on the third day, it was selected again, so to speak, by the LinkedIn editorial team as a somehow interesting contribution. They have their own news again, so to speak, whereby I have the impression: I don't know now whether then / That is again a lot of played out according to the motto: Here, the post was selected by the LinkedIn editorial team. Yes, then sometimes you get messages from individual people who said: Yes, here. I've seen LinkedIn editors selected and yes. And now it's 65,000 or something and it's been divided fifty times. So that you also understand how such a contribution develops from the reach, yes? So I would say: a third on the first day, then the second third on the second day and the third third is spread over the days and over the long tail. So, and I still have the same level of commitment today - even a week later. # 00: 27: 17-4 #

Q: So in comparison: At the moment, when I speak from my LinkedIn practice, when I post a post and it has a really good, a good outreach, i.e. a good reach, with which I am also satisfied myself then I'm somewhere (like this?) at 3000 views, yes, where I would say: # 00: 27: 42-8 #

B: Yes, me too. # 00: 27: 43-0 #

Q: Whoa, that's cool. I have a really good discussion there, but these are also technical articles. So they don't really have such a topical occasion, but it's really about a podcast episode where we, no idea, discuss how quickly new content or something ranks, right? And then posted a bit pointed with a chart, maybe, yes? Just to see the relationship. So 60,000 as opposed to three thousand on a professional post. # 00: 28: 10-3 #

B: You really compare apples with pears, right? # 00: 28: 14-6 #

Q: Total, yes. # 00: 28: 15-0 #

B: So because how fast does new content rank, yes? So that's just a technical topic under which / And under the post really experienced CEOs have exchanged their opinions and that's what I think / A technical discussion that would take place at a conference or something like that, so, yes? And that is super valuable and super important and also totally exciting input for us, for everyone else who reads this and it will / It's just a technical topic that is being discussed, like that. While the other is just a super dominant mega-topic that when you meet a neighbor at the supermarket or something, they talk about it, so, yes? Or so everyone is talking about it, everyone is personally affected by it. And then it was more of a flyover, right? So how will home office affect? That's a much more popular topic than how quickly new content ranks. # 00: 29: 14-8 #

Q: Yes, you are right. Yes. # 00: 29: 18-9 #

B: And I think they are three thousand / I usually have them, three, five or something like that, I also have technical, purely technical contributions and that is super valuable reach. # 00: 29: 33-8 #

Q: Yes. To boil it down a bit. We have now, if you keep posting that you won't be too disappointed if you don't hit 60,000 every week. # 00: 29: 43-8 #

B: Yes or vice versa. I think you have to ask yourself that you don't fall into such a trap and then maybe become too populist or something, yes? Just for range. Well, that's something that we always see critically when we say / or where we keep saying: We don't want to be too populist. We want to come to a head, but it still has to be technical and analytical in order to somehow keep things balanced. # 00: 30: 11-5 #

Q: Yes. # 00: 30: 12-5 #

B: Yes, these are a bit of our three topics. So the technical related to the current occasion, so to speak, which then quickly ensured commitment. That we also develop LinkedIn as an independent platform, or social media in general, really develop content for the platform. And then just how such a range develops.

So my conclusion from this whole story is, I also think that you need a real content routine. If you've never published anything before, if you / and then you post something and then it immediately goes viral. It's just not my impression that it happens that way, we publish regularly. We keep discussing why a post went well, why not? How do we write the posts? So we just discuss a lot about it and publish, and when yes then this topic / I mean, I thought about it for a weekend, then I wrote it down and published it in twenty minutes. So and that is, if you still have some barriers in your head and say: And should I and I want and, no idea, then that won't happen. Well, I think it's easy when you publish regularly that you have something like that, such a cracker, but that comes from the routine and the process. # 00: 31: 33-5 #

Q: Yes, and the process also takes time - just like in search engine optimization. That would be my second conclusion that when you write a post you should block an hour for it and not do it on the side, because somehow it doesn't work. So I think that the contributions that are very successful for me, where I have a lot of discussion underneath and that are really fun to accompany, are also contributions, I must have spent an hour or two on them. So I put together and looked for a nice chart and commented on it and also took the time to explain one or two things again that are perhaps not that clear, that one usually ignores, right? So that if you take LinkedIn seriously and give yourself the time to do it, then that's a good step, a big step towards a successful post, right? That the time that you invest in it is not wasted, but that you also achieve the goal that you have set yourself. # 00: 32: 28-9 #

B: Yes, so I think so too, so now the post, I wrote it down and cut it, but often I also write posts and leave them behind for a few days. And if I have the feeling: no. Somehow, that's not it, then it just isn't. Well, that's part of it, I think. And what else you said: That one or two hours of work for writing plus community management. So give yourself the time to respond to comments. It's a lot of work and I think it's a challenge even so personally to close the whole thing and concentrate on your actual work, yes? We get paid to develop concepts, right? That we develop strategies. That we analyze pages.That we develop content. Something like that and that's just the main work. So you just have to say: Okay, I'm going to do the topic now, but I'll also close this app or the page and really work on my core topics for three or four hours again. Then I open it again, have a quick look, then I close it again and then maybe again in the evening. So that you develop such a, yes, such a workflow there too // a bit // such a workflow. # 00: 33: 44-5 #

Q: A workflow. // # 00: 33: 44-7 #

B: Exactly, because otherwise it will eat up incredibly productive time and that shouldn't happen either. # 00: 33: 50-6 #

Q: Yes, especially when things are going well. # 00: 33: 51-7 #

B: Yes. Well, that was a bit of our experience. # 00: 33: 56-2 #

Q: So follow LinkedIn if you haven't already. Feel free to network with us. # 00: 34: 00-2 #

B: Yes, at the latest now. # 00: 34: 02-2 #

Q: Drop us a line so that you can hear our podcast. Then we also know where you come from. If you are not on LinkedIn, subscribe to the newsletter on our website. Get in touch with us somehow. We're always really happy about that. # 00: 34: 14-4 #

B: Exactly or just hear us again next week. See you then, ciao. # 00: 34: 19-0 #

Q: Do it well. Bye. (...) # 00: 34: 20-6 #