How do people get views on YouTube

Earning money with YouTube: It works with these tips

Many young people dream of one day making a name for themselves as “influencers”. YouTube is considered the mother of all platforms, because here you can not only generate a few hundred thousand or a few million followers. Instead, the world's most successful YouTube channels have nearly 100 million subscribers. This is of enormous value to the advertising industry. Therefore, you can still make very good money on YouTube.

The competition on YouTube is growing

In addition to their enormous reach and their probably equally enormous income, many of the big names on the platform have something in common: They started their YouTube careers many years ago. At that time, the competition was not as great as it is now. If you think it is easy to become a YouTube star yourself, you are very wrong.

YouTube has around 1.5 billion active users. Of course, not everyone wants to make money on YouTube one day. But even if only a fraction has plans to become a professional YouTuber, you can imagine the infinite mass of influencers and would-be influencers. If you want to stand out from this crowd, you need a unique selling proposition. You also need professional videos, a lot of hard work, money for basic investments like a camera, and also a spark of luck. You can only partly influence whether you hit the vein of the times and find you the right target group. You have to leave the rest to chance.

Step by step to becoming an influencer

So you want to become an influencer, YouTube star, entrepreneur - or whatever you want to call it? Then clicks, shares, subscriptions and comments are your currency from now on. The more attention you generate, especially in a positive way, the greater your income will be.

The Google Adsense ads are only the first step. If your reach grows, you can land paid product placements, advertising deals or even your own collections, games & Co - depending on the genre you are in. You have to become a brand. The well-known strategies from marketing are used here.

In addition, you can't just focus on YouTube. Instead, you have to be omnipresent for your followers - on Instagram, Facebook and all other relevant platforms. The more tangible you become to your fans, the more likely they are to trust you. And this trust in turn ensures that your followers believe your words. Many of your fans will imitate you. They will wear the same hairstyle as you, buy the same clothes and play the same games. It is precisely this connection to the followers that makes influencer advertising so effective.

But that also makes it clear: Influencer is a full-time job. You won't get very far with an attitude like “I'll make a few videos and I'll get rich with them”. Instead, you need to develop a professional channel, do professional marketing, and develop professional revenue streams.

Earning money with YouTube: These sources of income exist

Sounds pretty professional, doesn't it? Earning money with YouTube is still possible, but due to the competition it is no longer as easy as it used to be. Everything here has now become more professional - including the advertising industry. A few years ago, they knew very little what to do with the platform.

In the meantime, however, she has recognized the value of YouTubers and thus found numerous ways to get her advertising to the people via the platform. For you, this means a large selection of active and passive sources of income - if you have achieved the status of an influencer. And even if not, you can use YouTube to your advantage by using it as branding for your company or for positioning yourself as a specialist for an application. Now there are only question marks buzzing through your head? Then read on to find out more about the different ways you can take it.

Google AdSense and AdWords

Google AdSense and AdWords video ads can be displayed automatically before or while your videos are being viewed. For each click you will receive remuneration of a few cents or euros. If you generate a lot of views, you can earn money with them. Nevertheless, these forms of advertising play a rather subordinate role for influencers.

Affiliate links

Affiliate links bring you a commission, so to speak, if your followers buy the product or service based on your link. Let's say you're doing a beauty tutorial and linking to the curling iron you are using. For every purchase you will now receive around one to ten percent of the proceeds - depending on the affiliate program. This, too, is more likely to generate additional income than lucrative income.

Product placements

Product placements in your videos bring in significantly more money. While YouTubers with little reach are often still satisfied with getting the product for free, you can earn good money with YouTube as the reach increases.

Promotional deals

If you have made a name for yourself on YouTube, you can also land advertising deals or engagements that will bring you high income off the platform. This can be TV or print advertising, booking for the catwalk from a designer, your own fashion collection, your own (online) game or something else.

Sale of merchandise

Another option is to sell products and merchandise. If you have a certain fan base and a correspondingly high number of followers, you can also use your channel to promote and sell your own products. YouTube also has its own merchandise area in which you can manage your articles. These are then displayed to viewers in any order. For this function, however, you have to register with the YouTube partner program. With this program, YouTube checks to a more stringent extent that they are honest creators and that you are following all guidelines.


If you have a die-hard community, you can also ask them via YouTube to provide you with money for a new project. Followers who are enthusiastic about you and your content can then transfer money to you.

Working independently as a specialist and consultant

If you are self-employed or looking for a new job, you can also use YouTube to indirectly increase your income. So you will not achieve a large reach and thus no or hardly any income via the platform, but you can position yourself as a specialist. You can give important tips in your subject area, act as an advisor or simply provide information.

Think about what your target group - i.e. potential customers or future employers - could be interested in and how you can reach them. In this case, your viewers are not concerned with quantity, but with quality. YouTube can help you land a new, better-paying job or high-profile customers. This strategy is known as "personal branding".

20 ideas for making money online

Idea 1: Earn money with your own online shop

First of all, what can you sell on the internet? Almost everything can be turned into money these days - from hand soap to sophisticated software. In order to generate income with an online shop, you need one thing above all, namely a brilliant business idea. If you have this for a completely new product or service that has rarely or not yet been offered, then the first important step has been taken. You may have discovered a niche that you can cover with an online shop on the Internet.

Idea 2: Advertise as an “affiliate”

If you run a blog or own a private website, this is a lucrative way to make money online. You can use so-called affiliate programs for this. They offer advertising material that you incorporate on your site. Whenever a visitor to your website clicks on such an advertising banner and buys something in the target shop, you will receive a commission.

Idea 3: earn money as an influencer

A field of activity in the area of ​​working from home that has only existed for about ten years is that of the influencer. These are people who use their reputation to advertise a company's products or services. Companies pay money for this, because they depend on good advertising. Take Kim Kardashian as an example: if she mentions or wears a certain product in one of her messages or videos on Instagram, the majority of her followers want the same product.

Idea 4: answer online surveys

Answering surveys is a very good and safe way to make money online. In order to take part in such surveys, all you have to do is create an account with various market research institutes using a free registration.

Idea 5: Working from home as a product tester

Do you enjoy testing products? Then try yourself as a product tester. The simplicity of working and making money from home is that you usually get the test products for free and are allowed to keep them when the test is over.

Idea 6: make money as a writer

A great way to work and make money from home is to be a writer or writer. If you previously had to send your manuscript to countless publishers, today you can get started as a so-called self-publisher. The eBook is a lucrative form of this. More and more people are not buying books in bookstores, but are downloading the books onto their PC, tablet or eBook reader.

Idea 7: become self-employed as a copywriter

By writing texts - but in the form of commissioned work - you can also earn good money on the Internet. The first thing to do is to look for customers who will give you orders for such texts. So you have to keep an eye out for new clients all the time. In addition, you can register on content platforms on which you have to provide a sample text after registration and on which you will be classified in terms of quality based on this text.

Idea 8: Turn your own language skills into money

A special form of working from home as a copywriter is doing translations for customers. Perhaps you are not only fluent in your mother tongue, but have also learned other foreign languages ​​such as English, Spanish, French or Chinese. In addition to the possibility of using your own language skills for classic translations, there is also the possibility of working as an online language teacher.

Idea 9: make money with photos

Earning money on the Internet with pictures is a popular and lucrative way to earn money online on the side. Of course, it is only suitable for you if you have a creative streak and maybe already enjoy taking photos. You can put the finishing touches to professionalism, for example, with YouTube videos or attend a course.

Idea 10: Be on the road as a microjobber with your smartphone

If you travel a lot and have a smartphone with a good camera, you can, so to speak, earn money on the Internet as an app jobber. All you have to do is download the appropriate apps such as Fotolia, Streetpotr or AppJobber onto your mobile phone and you can then select jobs that are displayed on a map of your surroundings. It's almost always about going to certain places, taking pictures, answering one or the other question and forwarding everything to the app. You will receive a fee for every completed job.

Idea 11: make money with your blog

First of all: Wanting to earn money online on the Internet with your blog in 2020 is not a matter of a few days or weeks, but mostly a long-term affair. However, it is also a sustainable method of making money online on the side. As a blogger, you publish articles, give tips, dive deep into topics, or rent out advertising space on your blog. This method is suitable for you if you enjoy writing or if you know someone who can do it cheaply for you.

Idea 12: offer webinars

A webinar is an interactive online broadcast. Many hundreds of participants can watch a webinar or recording live and actively participate. A webinar is an ideal way to pass on your knowledge to other people.

Idea 13: SEO optimization for companies

Anyone who wants to play at the top as a company cannot avoid SEO optimization (Search Engine Optimization). Search engine optimization refers to measures that increase the placement of a website in the organic search engines. The result: The websites that are displayed high in the search engines get more visitors. If you are well versed in SEO optimization, it makes sense to offer this as a business service.

In times of the European Central Bank's low interest rate policy, more and more people are looking for alternative investment and savings products. Often a decision is made to trade in securities, as high profits can be achieved here. This trade becomes problematic when one lacks the knowledge. Then the chances of a return can quickly dwindle and become noticeable in losses. If you know your way around stocks, perfect, then you have very good opportunities to make money online. If you are not familiar with the topic, so-called social trading could be an alternative for you. With social trading, you exchange ideas with other private investors about the latest developments in the financial market and orient yourself towards the professionals.

Idea 15: Do-it-yourself selling

Do you like to make your own products that others might like? Then you can also earn money online with them on the Internet. On the one hand, as mentioned above, you can do this through your own online shop. But even without this you can sell your products to customers. Providers like Amazon offer you the opportunity to sell your products on their websites.

Idea 16: test websites

For the success of a website, it is essential that it is clear, easy to understand and easy to use. This should be the goal of every business in order to attract customers and sell them products. Often the company or the developer of the site cannot judge how user-friendly their site is. Many operations are a matter of course for them, as they were there during the development process. The end user, on the other hand, is not familiar with the products and the website and has a completely different point of view.

Just like a high level of user-friendliness, a website needs an appealing design. Many visitors leave a website early because the design does not appeal to them, it does not make a professional impression or it is too confusing. This is especially important these days as there are a large number of good websites out there - this gives you a great opportunity to make money online on the side.

Idea 18: program apps

If you are familiar with programming software, there are many options for making money on the Internet. If you then have an idea that provides other people with added value, it can be worth developing your own app. It is important that it is an app that either does not yet exist or one that is better and easier to use and offers people greater added value.

Idea 19: Programming websites

If programming apps isn't for you, but you have some knowledge of programming websites, you can do the same for other companies. Older companies in particular do not have a particularly mature web presence and are always looking for programmers to take care of their pages. In order to get orders, you can either register with the relevant websites such as or send an unsolicited letter to companies whose websites are still expandable.

Idea 20: virtual assistant

Many self-employed people often do not have the money or the capacities to be able to afford their own office with employees. Nevertheless, there are many tasks that you cannot do alone and that need support. Many entrepreneurs use a virtual assistant for such tasks. This can take care of various tasks, such as answering e-mails or making appointments with business partners.

How much money do you make on YouTube?

That is a good question that certainly cannot be answered across the board. Because the amount of your possible earnings depends on various factors, especially the number of clicks. You will earn only a few euros a month, for example, if only a few watch your videos or if many of your viewers use an ad blocker. But if you should manage to build a large fan base, then income of several hundred to thousand euros per month is possible with YouTube.

For example, with AdWords video ads, you get paid every time a Google ad is shown to a viewer. So the more views your video has, the more money you will make.Depending on the topic and quality of your videos and your channel as well as a few other factors, the income per 1,000 views is between 1 and 5 euros. So you really need a lot of views if you want to make a living just from advertising.

You can earn more money with YouTube through product placements. Here, many companies not only give you the product for free, but you often receive an additional payment for your video about the product. The amount varies between three and four-digit amounts. It is also clear that the larger your channel, the more you can charge for a product placement or a promotional video.

How much money do you earn on YouTube per like, view or subscriber?

To make money on YouTube, it doesn't matter how many at first Subscribers your channel has. Because you don't get more or less money for the sheer number of subscribers. Nevertheless, it can be important that you attach importance to the highest possible number of subscribers. Because when it comes to contract negotiations, e.g. for product placement or the costs per click, a high number of subscribers is a good success factor. Because the more subscribers you have, the more likely it is that a lot of people will see your videos.

Likewise, you don't make more money with YouTube if your videos are particularly large Likes to have. At least not directly. Because indirectly, many likes under a video ensure that it is listed further up in the search. And this in turn leads to more people watching your video. We have summarized which ranking factors still apply on YouTube in our article on YouTube SEO.

Let's come to the key figure that is crucial to making money on YouTube: The number of Views. For example, the more people have viewed your videos, the more people they buy from ads, since most ads work on the cost-per-click principle. The more successful your video is in terms of the number of clicks, the more money you will make with YouTube. How much you earn per click depends on your reputation, quality and size of the channel.

Twitch as a YouTube alternative

If you are on the move in gaming and eSports, you can also fall back on Twitch. The live streaming portal has been around since 2011 and is similar to the principle of YouTube. Here, too, the content is accessible to everyone. If you register for free with your email address or Facebook account, you will receive some additional features such as adding friends, the chat function or following certain channels. Registered users only need suitable software to stream. The video portal is known for its transmission of professional streams from large eSport events. But Twitch is not exclusively related to gaming, as user-generated content actually makes up the main component of the content. Professional and larger channels have the opportunity on Twitch to earn money through the partner or affiliate program or through advertisements.

Conclusion: Earning money with YouTube will still work very well in 2021

You see: There are still many ways to make money with YouTube. But nobody said it was easy. To make it to the top is almost impossible due to the competitive situation - but only almost. It is more realistic to generate a small sideline with YouTube or to find new ways to use the platform for you. Keyword: personal branding.