What are some online courses on advertising

Sell ​​online courses - with these tips it works!

You have put a lot of know-how, time and passion into your online course - just not satisfied with the sales figures? We can change that together! In this post, I'll show you different ways you can successfully sell your courses online.

Online courses are like all other digital products - they rarely sell on their own. Often times, it's a mix of different factors that make your online course a best seller.

An effective and creative one is usually decisiveMarketing strategy - let's see together how you can create these!

Before we start, one more thing: Sometimes it can help to take one step back and then take two steps forward. An online course does not come about overnight; it is a process that can extend over a few days or weeks. Especially if you've created a longer course. So let's first take a look back and use our blog posts to plan, structure and set up online courses to reflect on the individual steps that you have gone through so far. This is how we ensure that your basis is right. If everything is 100% here, you can of course immediately move on to the next point "The presentation is important".

In this blog post we took a look at how you can best prepare and find the right topic. Here you can check again whether your online course is really perfectly tailored to your target group and solves an urgent problem. Both are requirements that your online course should definitely meet.

Structure and content should also be tailored to the needs of your target group. Are you also using the right ones Content formats and is there a common thread in your online course? It is best to double-check your course if you are not entirely sure.

In the penultimate part of our blog series on online courses, we have put together your online course on elopage. Important points include the correct entry of the Meta information. These are important for your online course to be found and ranked well by Google. Have you already set everything up here optimally?


Now that you have reflected on these steps, we can now take a look at what marketing options there are to sell your online courses even more successfully!

The first thing your prospects will see is your online course presentation. Here you have to convince all along the line!

Let's take a look at how you can do this:

It's all about the presentation!

One of the most important elements of a convincing presentation is the right imagery. With exciting photos you grab the attention of potential customers and get them to take a closer look at your offer.

Using the right images is a must

When choosing the images, always make sure that they are tailored precisely to your target group. You can read about how to proceed with the photo selection on our blog.


Score with a convincing product description

In addition to the images, the text is crucial to selling your online courses. You can also read how to optimally create product descriptions on our blog.

If you have taken these points into account and optimized them, then you have already laid the basis for successfully selling your online course. Now you can with the active marketingstart. There are various options for this:

Affiliate Marketing as a Sales Booster

With strong publishers who promote your online courses on their websites, blogs and the like, you can reach numerous potential customers in one fell swoop and thus boost your sales. When choosing a publisher, please ensure that your online courses fit thematically well. If, for example, you have your online courses promoted by a publisher who has focused on a completely different field, then this will certainly not have a positive effect on your sales figures.

Nowadays is Affiliate marketing relatively widespread. Accordingly, you will find many providers with which you can get started. If you already offer your online courses via elopage, then try our affiliate tool. This saves you further registration processes and you get everything from a single source. In addition, you benefit from clever and innovative solutions such as five commission levels, landing pages, power sellers, next-level publishers and more! With us you can comfortably bring high-reach publishers on board and benefit from their reach - get started with your online business!

You benefit in several ways from cooperations

Another great way to publicize your online courses is through collaborations. This will not only make you more visible with your offers, but also make valuable new contacts and expand your network.

Here's how you can go about it:

For example, find other experts in your field and offer them one cooperation at. This can range from mutual newsletter mentions to joint events.

Sometimes partners from related areas are also available. For example, if you are Business coach work, you could partner with a financial professional who can help your clients clean up their finances.

Be creative when choosing your cooperation partners and think outside the box. Where are there overlapping points and specific problems in your target group that a partner could solve? The added value of this cooperation and the benefit for your customers should of course always be in the foreground. The main thing is that you complement each other perfectly and create real added value for your customers.

Again briefly summarized:

  • The topic of the partners should be a good fit for you and your business
  • you should complement each other well and offer your clients added value
  • the target groups should be compatible with each other
  • creates one Win-win situation

In any case, you should agree with your cooperation partner exactly which type of cooperation you want to enter into and what you expect from the other (e.g. that the cooperation is disseminated via social media, newsletters, etc.). This is how you prevent one side from feeling disadvantaged.

Use the landing page as a lead magnet

Well-crafted landing pages are an effective way to convince potential customers of your online course.

To a high-converting landing page there are a few things to keep in mind:

On the landing page you should make it clear what course participants can learn from your course and what added value they can expect overall. Always stay on the ground and with the truth so as not to give rise to false ideas. Because nothing is worse than dissatisfied customers to whom you promised too much and who later spread their displeasure in their network.

Also the Headline Must be right: It is best to formulate a few variants and then test them. With solutions like Unbounce you can quickly create different variants and check their suitability. On the German-language Unbounce blog you will find lots of valuable tips on the subject, e.g. here. In any case, your headline should attract visitors and make your online course attractive to them.

Another - and perhaps the most important element of a high-converting landing page - is that Call to Actions(CTA). After all, that click is the ultimate goal. So that your potential customer doesn't just leave the landing page, you should tell them what to DO. Sounds simple, but many underestimate this aspect. So it's best to read right here what exactly the CTA is and how you can create and use it optimally.


Also take care of Social proof, e.g. in the form of (positive) customer opinions and other testimonials. This will create trust and convince potential customers of your online course. You can find more tips on creating landing pages from Katharina Lewald.

Let's see how Katharina solved the whole thing:

Let's move on to another mechanism with which you can drive the sales figures of your online courses further, namely "Shortage, countdown and price action":

Shortage, countdown and price action

If something is only available in small quantities or is no longer available for long, the alarm bells ring for most of them and they strike. You can use these mechanisms to market your online courses. Let's stay with Katharina Lewald, because she has found an effective solution for this case as well: By installing a banner with a countdown in a prominent place on her website, she signals to her visitors that the free training will only be available for a short time. Of course, you can also set up a savings price or something similar that is only valid for X days. With such tempting offers you can effectively increase the pressure and induce undecided prospects to buy.

Tip: Especially if you are still at the beginning of your career and are new to it Leads and Followers want to generate, then inexpensive or even free offers make perfect sense. In this way you create the basis for building a higher reach and expanding your email list.

If, on the other hand, you have been in business for a long time and already have the appropriate reputation and reach, then you can of course also use the reduced prices to attract new customers and encourage existing ones to buy again. Note, however, that many customers - especially in the high-priced area - often associate quality with a higher price. Therefore, you shouldn't push this mechanism too far.

Use your own newsletter

Have you already accumulated a state number of email addresses? Perfect - then let them all know about your new online course! Of course, you should again put the added value in the foreground and not get too caught up in the "marketing talk". A short, crisp text with a link to the offer and a conspicuous CTA - that's enough.

For example, once you're in the process of building your email list, you could click Freebies fall back on to fill the list.Tip: When building your email list, make sure you get the highest quality subscribers possible. You can read about why these are so important and how you can get them on our blog.

Use up- and cross-selling potential

Cross and upselling offer great potential for selling your online courses as well as your digital products, online congresses, eTickets and more. Let's take a look at two examples together to see what possibilities there are for this:

Cross selling

Even if you haven't come across the exact term, you have probably already experienced this process. Whenever you have lunch at your favorite Italian restaurant, for example, you may be asked whether you would like an ice cream or a cappuccino after your meal. So you are offered other "products" that you could purchase in addition. That is cross selling.

Applied to our topic, this means the following: If a customer buys an online course from you, then you can use the opportunity to offer the buyer related products. This can be, for example, a 1: 1 coaching or an e-book. In this way you animate him, a so-called Supplementary purchase to do.


For example, imagine someone bought an online course from you and successfully completed it. With targeted upselling, you can then send him or her an email in which you add an additional or Offer follow-up product. This could be, for example, an e-book, a whitepaper or a thematically relevant webinar that you offer and that is thematically based on the material taught in the online course.

It is important that these products are, in contrast to cross-selling, a Successor variant or a better alternative to the already purchased online course.

If you want to get into the topic further, then take a look at this vivid one Infographic on the subject of cross-selling and upselling.


Sweepstakes are well suited as targeted marketing campaigns. Why not set up one on Facebook, for example, and raffle one or two course places for your online course? In this way you not only attract new customers, but also attract attention if you encourage the participants to share the contribution. In this way you can reach people who may not have heard from you and are happy about your offer.

To make the whole thing even more interesting, you can be a little creative. For example, you could ask contest participants to comment on the biggest problem they have in relation to the topic of your online course. This can bring the most exciting stories to light and also has the pleasant side effect that you learn more about your target group. This is valuable information that you can take with you when developing your next online course.

Tip: Competitions on Facebook are usually subject to their own rules. It is best to read beforehand what you should pay attention to so that the whole thing does not backfire.

Use Facebook Ads to Sell More Online Courses

Advertising on Facebook is another way to promote your online courses. If you narrow down the target group optimally and get to the point in your campaigns, then it can be worthwhile. Canva is perfect for creating beautiful, professional-looking banners. In our network we have several online entrepreneurs who have been using this advertising channel successfully for some time.

You can find out here whether Facebook ads make sense for you.

Choosing the right platform

Last but not least, the right platform is an important success factor. Many large platforms offer a high range and traffic, but can usually be paid for with quite high fees. If you want to avoid this and value accessible and friendly customer service as well as a fair and transparent cost structure, then elopage is the alternative to Digistore, Udemy, Teachable and Co. recurring payments, video hosting, and more.

If you don't have an account yet, you can easily register here and test everything completely free of charge for 14 days!


Now you are optimally prepared and have hopefully been able to take away new inspiration for exciting marketing campaigns from this post!

If you have any questions or need further inspiration, please send us an email to [email protected] or call us on +49 (30) 55 23 74 61.





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