Can we use noni juice

All about the noni fruit

What is behind the advertisement for Noni products?

Juices or capsules with the addition of noni fruit components are still traded as an insider tip on the dietary supplement market. According to advertising, the products are supposed to reduce the need for sleep, curb cravings, have an analgesic effect and help with allergies, arthritis, obesity, depression, strokes, kidney problems or even cancer.

Such statements by many sellers about the effect and effectiveness are scientifically untenable and misleading. The existing data, studies and information do not reveal any health benefits of noni juice over other fruit juices. In fact, according to the EU register, not a single application was submitted under the Health Claims Regulation. Noni juices are basically fruit juices like many others. A special effect could not be proven, so the high price (a liter of noni juice costs on average 30 euros) can only be explained - if at all - with the exotic fruits and organic quality.

Some suppliers refer to manganese naturally occurring in Noni and use the health-related advertising claims permitted for manganese (preservation of normal bones, protects cells from oxidative stress, normal energy metabolism, normal formation of connective tissue). However, there is currently no known human deficiency for manganese. We are adequately provided for through our diet.

Noni juice is also often advertised as being high in enzymes. However, the promised positive health effects are not possible because the juice is pasteurized during production. The juice is heated to approx. 85 ° C and the enzymes become ineffective.

Danger: Extracts of Noni as capsules and powder are not marketable, even if they are offered on the Internet or by direct mail! The leaves are also not allowed in food supplements.

What should I look out for when using noni supplements?

  • When using Noni products, the recommended daily intake listed on the product should be strictly observed. The law allows a maximum of 40 ml (in 2 servings) per day for juice. Food supplements may contain a maximum of 6.6 g of fruit juice powder or 2.4 g of fruit powder or 6 g of fruit concentrate or 26 g of fruit puree per daily dose.
  • The EU procedure for the approval of novel food has confirmed the harmlessness of (pasteurized) noni juice. Even so, concerns have surfaced as (reversible) liver damage has been identified in some individuals associated with Noni. However, after a comprehensive review by the European Food Safety Authority and the Federal Institute for Risk Assessment in 2006, these assumptions could not be confirmed. In the context of the safety assessment for noni fruit puree in March 2009, however, after increasing reports from people also with (reversible) liver damage, the EFSA admitted that some people might react sensitively to noni fruit products.
    If you feel uncomfortable after use, if you notice fatigue, difficulty concentrating, itching, loss of appetite, weight changes, if you have a feeling of pressure in your right upper abdomen or even notice yellowing of the skin, please see a doctor immediately and take the product (with packaging) with you. Do not continue taking it!
  • If you want to use Noni products, but have to take medication regularly or are acutely ill, you should definitely talk to your family doctor beforehand.
  • Due to the small, measured intake quantities (30 ml / day), noni juice can be on the market both as a fruit juice and as a dietary supplement. Noni leaves are only approved as a tea, not as a dietary supplement.
  • According to the EU Organic Regulation (Regulation (EC) 834/2007, Art. 12 Paragraph 2), juice from noni fruits from wild collection can be designated as organic juice if the conditions specified there are met. Designations such as "organic cultivation" or "controlled organic cultivation" are not permitted.
  • Dietary supplements made from noni concentrates often contain significant amounts of sugar. As with all dietary supplements, these do not have to be specified in the nutritional labeling. Therefore, pay attention to the list of ingredients to see whether it contains terms such as fructose, sucrose, syrup or syrup - sugars have many names.
  • Once opened, keep noni juice in the refrigerator. Keep checking the appearance, taste, and smell to make sure the juice is still okay. Due to the low consumption of 30 ml per day, the juice of an opened liter bottle is used over a month.

What are noni fruits?

Noni or Morinda juice is obtained from the potato-sized fruit of the "Morinda citrifolia" tree, an Indian mulberry tree. The fruit itself is also known as Indian mulberry or cheese fruit. Mulberry trees grow in the Polynesian Islands, Hawaii, and the coasts of Central America and Madagascar.

Because of its unpleasant taste (slightly bitter, putrid), noni juice is often mixed or flavored with other juices (raspberry, grape, pineapple). While the juice is used in the products we offer, in Polynesia the roots (contains anthraquinone), bark and leaves of the evergreen Noni tree are considered natural remedies. Anthraquinones can be carcinogenic.

Noni fruits are not one of the foods that were commonly consumed in Europe before 1997. Therefore, they had to go through a safety assessment and the approval process according to the Novel Food Regulation. Since 2003 the juice has been allowed as a new type of food in the EU. Such approval does not mean that the products are beneficial to health, but only that they are safe in the prescribed dose.

Since then, other products such as noni puree, fruit juice concentrate, fruit juice powder and fruit powder have been approved. The dried and roasted noni leaves, which are also approved, may only be used for the preparation of tea, with a maximum amount of 1 g per cup. The leaves may not be offered as a dietary supplement.

What ingredients do noni fruits contain?

There is currently little reliable information about the ingredients of the juice or the fruit and their effects. Advertising on the Internet speaks more often of a particularly high content of "proxeronine, a precursor of the body's own alkaloid xeronine" or the "enzyme proxeronine". However, both substances cannot be found in the specialist literature.

In some small studies it is described that noni fruits contain phytochemicals such as flavonoids, lignans, phytosterols, carotenoids, various vitamins, minerals and enzymes. High levels of potassium have been found in some products. However, the amounts described vary considerably in some cases.

Can noni products contain harmful substances?

We do not have any data on the pollution of Noni products. If you want to be on the safe side, you should use organic products.



BfR: Can noni juices harm your health? Updated information no. 045/2006 from March 6, 2006 (accessed June 26, 2020)

Bavarian State Office for Health and Food Safety: Noni juice - The miracle cure from Tahiti ?, as of: 08/21/2012 (accessed 06/26/2020)

Edwards SE et al. Phytopharmacy an evidence-based guide to herbal medicinal products. Wiley Blackwell, 2015

Potterat O, Hamburger M. Morinda citrifolia (Noni) fruit-phytochemistry, pharmacology, safety. Planta Med. 2007 Mar; 73 (3): 191-9

Millonig G et al. (2005): Herbal hepatotoxicity: acute hepatitis caused by a Noni preparation (Morinda citrifolia) Eur J Gastroenterol Hepatol. 17 (4): 445-7, 2005

Commission Decision 2003/426 / EC: Authorizing the placing on the market of Noni juice as a novel food

Official Journal of the European Union (2010): Authorization for placing on the market puree and concentrate made from Morinda citrifolia fruits as a novel food ingredient

Commission Decision 2008/985 / EC: Authorizing the placing on the market of Morinda citrifolia leaves as a novel food ingredient

Union list of authorized novel foods (Commission Implementing Regulation (EU) 2017/2470), as of July 22, 2020

EFSA (2006): EFSA reassesses the safety of noni juice

EFSA (2009): Opinion on the safety of Tahitian Noni® "Morinda citrifolia (noni) fruit puree and concentrate" as a novel food ingredient. EFSA Journal 998, 1-16

Noni: Lazy promises from the South Seas, Medicine transparent from July 2018 (accessed on June 26, 2020)

Opinion no. 2012/16 of the working group of food chemical experts of the federal states and the Federal Office for Consumer Protection and Food Safety (ALS) "Marketability of organic wild mushrooms" from 19./20.09.2012

AGES: Noni juice (as of April 8th, 2020)

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