Why do so many people like GIFs
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So the GIF format is more than 3 decades old. Would you have known
When something works for that long, you can be sure that marketers will find a way to use GIFs as part of their marketing strategy. And they have. In the past few years, GIF marketing has become a trend for businesses around the world.
Now you might be asking yourself: Why should I use GIFs for my business in the first place?
The benefits of GIF marketing
GIFs are more interesting than pictures
GIFs bring movement and energy to your content. This makes your content unique and sets you apart from the competition in emails, social feeds and ads.
In addition to being interesting, GIFs are effective as they help boost your brand's message with visual content.
What is certain is that people only remember 20% of a text they read without visual content. Which reminds us once again why visual power is more important than ever.
Your customers love GIFs
At the height of Tumblr, a microblogging website that specializes heavily in GIFs, users were posting 23 million GIFs to the platform every day. A trend that contributed to the large number of GIFs used every day across the Internet. Today, users of the Giphy platform send more than 1 billion GIFs every day. And this trend continues to grow.
Visual content tends to appeal to the audience's emotions and create a range of feelings that can increase your chances of success.
The impulse to share a GIF is spontaneous. At a time when getting attention is harder than ever, this is a valuable factor.
According to Alex Chung, CEO of Giphy, a picture is maybe worth a thousand words, but since "the average GIF has sixty frames, it can convey 60,000 words - like the average novel."
What we already know: our brains are built to process images much faster than words.
That means, if you're trying to reach your customers efficiently, GIFs are a much better tool than long articles or guides.
GIFs are fun
As marketers, we make decisions because we want to increase conversion rates, increase clicks or boost our traffic. Sure, numbers and statistics are important. But that also applies to the experience of our users.
In the end, we want our customers to enjoy engaging with our brand and our content. If you combine these interactions with a little fun, you will find that it has a positive effect on your customer relationships.
Let's go a step further. How do you actually create a GIF?
3 ways to create GIFs
Create a GIF from a video
Why should I convert a video to a GIF at all? There are mutliple reasons for this. For example, GIFs can be loaded online much faster. Videos with long loading times can result in fewer views or fewer interactions. And nobody really wants that ...
Plus, GIFs are a great way to reuse your existing videos. For example, if you have a 2-minute video, you can export dozens of GIFs from that video and use them for your social media channel, email, or website.
For example, if you have created a video with cofenster, you can easily convert it into GIFs with one of numerous online converters and use them immediately for your marketing.
Use a GIF maker app
There are a variety of GIF maker apps that you can use to create your own GIFs on your phone for free. These tools allow you to upload images to create a GIF from start to finish. You can not only use your own pictures, but also fun extras such as text overlays, filters, backgrounds, pictures, emojis and much more.
Regardless of which app you choose, the process is similar: create an account, upload your pictures, adjust the various settings, add extras and export your picture as a GIF file. Then you can share it directly with the world!
Pick one from a GIF website
If you don't feel like going through this process and creating your own GIF, you can also choose one from the numerous online GIF libraries.
Giphy, one of the most popular platforms, has more than 500 million active users every day and these visitors see more than 11 million hours of content on Giphy every day. (Talking about impressive numbers ...)
In addition to Giphy, there are also many other options, such as Gfycat or Tenor.
Just use the search function there to find your dream GIF. Once you've found the right one for you, you can simply download it and use it in your content.
There's no denying that GIFs are much more than a fun way to add a little more personality to your content. They're also a great business marketing tool and a fun way to add liveliness to your marketing mix.
If you're thinking about how to add GIFs to your marketing mix, here are the most popular channels to promote:
- Social media
- Blog posts
- Website and product pages
And now we wish you a lot of fun with your GIF marketing!
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