How does neuromarketing help in advertising

How neuromarketing is revolutionizing marketing

Ad efficiency
For many years, brain imaging was reserved for academic purposes only. However, neuromarketing has harnessed the incredible potential of fMRI imaging to provide insights into human behavior and consumer habits.

An example of how neuromarketing has used fMRI is to compare advertising campaigns in terms of their triggered brain activity before making them available to the public. This novel approach is an efficient way to identify effective advertising campaigns.

Effective packaging
We all know the feeling of being attracted to particularly eye-catching or attractive packaging. Neuroimaging has managed to take this to a whole new level. Many brands today are using neuroimaging to redesign their packaging.

Efficient pricing
We are all aware that a price of EUR 9.99 instead of EUR 10 is a promotional tactic. Does the tactic work anyway? A number of new discoveries confirm that more complex numbers are more likely to make us buy than just numbers. This may be because complex numbers make the brain work harder, thus convincing it that the product with the complex price is the more logical choice.

Efficient website layout
Neuromarketers examine website designs using color schemes, layouts, font sizes, and more. By now they have established some rules of thumb for creating websites. The use of certifications, testimonials, and social media widgets is sure to attract customers more than websites without these elements.

Another interesting finding is that newer horizontal style website layouts are less effective than traditional vertical ones. This is because reading web pages from top to bottom involves the brain and increases the likelihood that website visitors will keep scrolling.