What is a reciprocal link for SEO

Does mutual link exchange damage SEO?

Published by OSG Team 11/18/2019 Category (ies): News, SEO

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The term link building means actively building links from external websites to your own. The goal of the process is that Number of high quality backlinksthat refer to their own website increase to positive signals about the quality this website to send to Google.

What about the reciprocal linking of websites?

A link exchange takes place when an agreement is reached between two websites about the mutual exchange of links is taken to improve the SEO values. According to a study by Ahrefs, only 26.4% of participants don't use reciprocal links. Link exchange is a common practice among SEOs.

Why is reciprocal link building important and what are its advantages for SEO?

The golden rule of any search engine optimization is to add value to website visitors by creating high quality content. The inclusion of some external links can also be helpful for SEO. Linking high quality websites that are relevant to the content of your website will do the trick User experience improve on your own website. If you, as an advertiser, link to high-quality content and, in return, are also linked from the websites with good SEO values, Google will also very likely consider your website as trusted source of information evaluate.

Here are a few things to consider before doing a link swap:


The first thing is that SEO values Check the website of potential cooperation partners to ensure that you are exchanging links with a website with high trust and visibility values. After that, you have to consider whether the external site could possibly improve your site's traffic. Links should definitely be relevant. Does the website produce content and relay information appropriate to your niche? Is the brand or company a direct competitor?

Can reciprocal link building also be harmful to SEO?

The answer to this question is definitely “yes”, at least when a website is “abusing” backlinks. That is, if you try to search results through the Manipulate link building. Then there is a high risk from Google punished because the reciprocal links violate the guidelines of Google Webmasters.

If your website links to external websites that are not relevant to your content or have a low visibility value, the rankings can also decline. In some cases, it's okay to resort to low-visibility sites. This is especially true of the websites that fit a particular niche. However, if you only link to these websites or are linked from such pages, your own website will certainly not perform any better.

Linking to websites whose keywords match those of your own website can lead to the Competitive SEO, and not your own increases. As a result, it is important to note that the exchange of links should be between websites with similar and relevant content and topics, and not between websites that are in direct competition with one another.


Mutual link building with relevant, trustworthy resources is a great way to Build trust and authority on your website. It can also help make your own website easier to find on Google. But you always have to be careful which websites you cooperate with and how often you do that.


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Source: searchenginejournal.com