How to Learn PPC Online
10 ways to learn PPC like a pro
Companies looking for online marketing and web services rarely look for a single destination. Usually they are looking for an agency that can act as a one stop shop for all of their internet based projects.
Pay per click advertising is one such service that businesses are interested in. The ability to advertise your business on search engines like Google and Bing is an integral part of online sales. But if you've never immersed yourself in the world of PPC, how do you bring this service into your wheelhouse?
In this article, we're going to cover ten cost-effective and actionable methods you can use to set up, manage, and optimize Pay-Per-Click campaigns for your customers. Using these resources makes it easy for you to offer PPC to your customers.
This online learning platform is owned by LinkedIn and specializes in expert training. They offer a range of PCC courses from beginner to advanced technique. For a fee of $ 19.99 per month, you have access to over 6,000 courses. The PPC-focused courses cover everything from sophisticated targeting methods to account structuring and auditing. A great resource for employees looking to take on PPC responsibilities or for business owners who want a solid understanding of the services they offer.
2. Google Adwords
When it comes to PPC ads, there are no objections Google is the giant. Web hosting company godaddy spends over $ 5 million a year on Google Adwords alone. If you want to be a successful PPC service provider, you need to know the Google Adwords platform inside out. Fortunately, Google has several courses and official documents that are accessible for free. Even better, the courses are self-directed so you can study on your own schedule with the peace of mind knowing that you are getting the information right out of the horse's mouth.
Udemy is another online learning site that offers affordable courses on a wide variety of topics. They update their courses every year so you can be sure that you are learning the latest tips and tricks. Over 11,000 people have already taken their 2017 PPC course and it has a rating of 4.8 out of 5. If you're looking to learn how to use PPC to drive traffic to websites or refer to your previous website visitors, this is it perfect place for that beginning.
Pop-Up is software for creating landing pages. If you want to manage PPC campaigns, you probably need to learn how to create landing pages. What is a landing page? It is any website that has been specially created for conversion focus. Typically, PPC ads will include the link to a landing page instead of a website home page to reduce the chance of visitors being distracted to the website, or click Finish before you complete the conversion step. Unbounce has a PPC blog that is full of insider tips, latest updates, and valuable information.
5. Word Stream
When well-known brands like the New York Times, Entrepreneur Magazine and The Huffington Post trust an online learning site, it's worth considering. So it is with Wortstrom, a website for marketing software and PPC management solutions. Wordstream has proprietary programs like their Adwords Performance Grader that analyzes your current campaigns and lets you know where there is room for improvement. But what really helps them is their absolute mountain of PPC learning material. Better still, you don't have to be a Wordstream customer to access most of the content
6. Bing advertising
Bing is owned by Microsoft and the multinational technology company offers its own courses to learn about its platform. The Bing Ads training courses help you create, manage and optimize a Bing advertising campaign. And while Bing is often viewed as a secondary search engine compared to Google, it's still a lucrative avenue for businesses looking to break into the internet. Did you know that the Bing Network Audience spends 34 percent more online than the average internet searcher? Potential customers on this platform are likely to buy and invest in brands they can trust. A great place to get the word out about your company!
7. The Ultimate Guide to PPC Advertising
This book by Richard Stokes is available on Amazon for approximately $ 20. Richard is the founder of the digital news service AdGooRoo and has a unique insight into the world of paid online advertising. In this book, he shares his personal strategies for increasing click-through rates, stealing impressions from competitors, and much more. Well worth reading!
8. PPC hero
PPC Held is the perfect website for all things PPC. From interesting and educational blog posts to webinars and toolkits, there is something for every learner. Learn everything from AdWords Smart Display to using Excel to capture your PPC data. However, be prepared to devote some time to this website. The amount of valuable information is amazing!
9. Client boost
Client Boost is a recognized resource in the online marketing industry. They are known for helping customers create landing pages that generate conversions and PPC campaigns that generate traffic and revenue. They offer several courses, some more complex than others. Your 7-day Adwords Toolbelt course is packed with useful tips. You can also read their guides, webinars, and blogs. Everyone has a wealth of practical, game changing material to learn from!
10. CXL Institute
If you are already able to build a PPC framework and complete the basics but want to tweak the work you've done to increase conversions, this is the website for you. You won't find any standard updates and tutorials here. The CXL Institute prides itself on offering detailed, comprehensive articles, courses, workshops, and conferences. Common topics covered include A / B split testing, Google Tag Manager, email marketing, and more. Google itself trains some of its employees by sending them to the CXL Institute courses so you can be sure that you are learning from the best.
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