Are there commercials on Amazon Prime

Amazon, Sky & Co .: Hardly any streaming without advertising

Actually, the new streaming world could have been so beautiful for viewers: Watch the latest blockbusters around the clock in Ultra HD, but above all without advertising. At least a few years ago, this is what the major US services Amazon and Netflix promised. But the wind (or rather the streamers' business models) seem to be clearly turning. What exactly do film and series fans have to expect in the coming years? We got an overview.


The ProSieben subsidiary Maxdome will officially become Joyn this winter. It is a mixture of live TV and SVoD offer. Basically there is a free version, in which individual spots are displayed before the start of a series or television channel. In the premium version of Joyn, films and series from the previous Maxdome offer should remain free of advertising. However, it is unclear whether this also applies to live TV. Overview of streaming providers
Logos: Provider, Photo / Montage: In previous press announcements there was no mention of an advertising-free live TV area, which is why we do not assume that this will be implemented. At least in the app, no separate commercials are shown in front of the public broadcasters. If the previous information from the beta phase is correct, the premium offer from Joyn at 6.99 euros will even be a little cheaper than the 7.99 euros for max cathedrals. In this case, customers would still have a largely advertising-free SVoD service and even save some money.

Prime Video

Customers with an annual or monthly cancelable Prime membership always receive access to Prime Video. Advertising in the classic sense does not exist here, but viewers are being "showered" aggressively with self-advertising for Amazon content. This is usually done, for example, when a film or a series is called up for the first time or between individual series episodes.

However, the advertising in the Prime Video Android app is particularly penetrating. You cannot open the application until you have watched a trailer. This is likely to get on the nerves of many viewers, especially since Amazon is so far the only streaming service here that is noticeable through such a practice. It is to be hoped that this will not catch on with other providers. However, it is very unlikely that Amazon will switch more third-party advertising to Prime Video. In this regard, it is more likely that a separate AVoD service will be started.


Anyone who has a Sky subscription in their home has had to put up with regular commercials on the linear channels for a long time. This is particularly annoying because Sky has so far been relatively expensive in relation to the streaming services. Sky was never largely ad-free anyway, only at the time of the analogue premiere it looked different. So far, commercials have been common here between individual series episodes or films.

Sky also likes to "ruin" the end credits of a film by moderating self-promotion for the program. The good news is at least that Sky is currently still largely holding back with advertising (especially in-app advertising) for the SVoD service "Ticket". Whether this will stay that way in the future will certainly depend on the behavior of the competitors. However, since Sky sees itself as a "premium provider" in terms of pay-TV and defines itself accordingly through pricing, paying viewers will probably not be very enthusiastic about an expansion of advertising.


Now we come to the most exciting question: What is Netflix up to in terms of advertising? So far, the market leader from Los Gatos has been de facto ad-free, which customers also honor accordingly. In our estimation, however, this will by no means stay that way and there are pretty simple reasons for this: Netflix needs a lot of capital to produce the expensive originals. Since Disney and Warner are now starting their own streaming services, they are also withdrawing their licensed goods from the Netflix platform. What will Netflix do about advertising in the future?
Netflix, Inc. In order to make itself more independent from the big US studios, Netflix has to invest even more money in its own productions. At the same time, after several price increases, viewers are hardly willing to dig deeper into their pockets. Advertising should therefore be urgently needed for the streaming service.

Ad-free streaming is history

Unfortunately, you have to expect that advertising on streaming services will become the norm. As already mentioned, Amazon and Rakuten are now even starting purely ad-financed AVoD services, which presumably have interruptions for commercials, as in classic, linear free TV.

Although Joyn will also offer a paid premium version, it is hardly conceivable that customers can buy themselves completely free of advertising for an estimated 6.99 euros per month.

Apple's new streaming service Apple TV + has been available since the beginning of the month. You can read more details in another news item.