What fonts does The New Yorker use

Record-breaking fonts in the printing industry

over Fonts we often write in our blog: What initially seemed interesting only for experts is developing more and more an everyday topic, especially for those who like to work with the as a hobby or out of pure passion Print- and Publishing employ.

Which fonts are most commonly used for letterpress printing?? Which for Brands and Signs? Is there a fontwho does better than others when it comes to printing documents from a purely economic point of view? Today we want you Interesting and worth knowing about the main fonts in the Publishing company- and Printing bring closer.

The most economical fonts for printing

While we cannot say with complete certainty which is the most economical font in the world, we can there are fonts that use far more ink than others and consequently cause higher costs.

One of them is Arial: Becomes Helvetica's “little sister” used in the Windows environment since 1992. Consumed according to some studies Arial 27% more ink than Times New Roman. Fonts like Calibri, which has been the standard font in Microsoft Office products since 2007, performed better than Arial.

A lower ink consumption stood in the development of the font Ecofont in the focus of their Dutch designer: It has small holes inside the letters, which can save up to 15% ink. Even if the font might not meet all aesthetic demands, won Ecofont received the European Environmental Design Award in 2010; however, researchers from the University of Wisconsin have criticized its efficiency in some cases.

The most commonly used font for logos and brands

Certainly is Helvetica one of the most famous and most widely used fonts in the world. A single example is sufficient as evidence: You have NASA's space shuttles before your eyes? Well, the "United States" lettering on the side is set in Helvetica.

In 1957, Helvetica was designed by the Swiss designer Max Miedinger in cooperation with Eduard Hoffmann developed (originally it was called Haas Grotesk). You are noticeable extremely neutral design. And that's exactly what brought her luck: Since then 1970s she became for countless Logos used, the Italian designer Massimo Vignelli chose them for the signage of the New York subway and in 1984 Steve Jobs integrated Helvetica as a standard font in the MAC, which also helped it to great success with the general public (until 2015 it was included in Apple's operating systems).

Dozens of well-known brands are currently using Helvetica, including Jeep, American Airlines, Lufthansa, Skype, American Apparel, Behance, Motorola, Panasonic, Tupperware and many more.

If you would like to find out more about this font, we recommend Gary Hustwit's 2017 documentary “Helvetica”. Click here for the trailer:

Garamond is one of the worldwide most widely used fonts in publishing. Various versions of the French font - in the 16th century from Claude Garamond - are widely used by French, British and Italian book publishers. In Italy For example, almost all books are in Simoncini Garamond printed, a revised version of the classic French font from the 1950s developed by the Bologna-born type designer Francesco Simoncini.

Italian publishers also rely on Palatino (Mondadori fiction) and Baskerville (used by the Milanese publishing house Adelphi Edizioni). British publishers, on the other hand, also use it Minion, Caslon, Bembo and Janson.

The oldest font still in use today

How durable can a font actually be? Some bring it up to over five hundred years! This is with the font Bembo the case: you was around 1495 and is still used today by British publishers. For example Cambridge University Press used this font for a large number of his works.

The font was designed in Venice by the typeface designer Francesco Griffo (Pupil of Aldus Manutius) who made them for the Printing of the books of the Venetian poet and cardinal Pietro Bembo used. In 1929 the font was designed by Stanley Morison for the Monotype Corporation redrawn. The Bembo is characterized by its classically elegant effect: This is probably exactly the reason why it is still used today!