Who owns Nintendo now

Nintendo story


With over 100,000,000 units sold, the Nintendo Game Boy will be the best-selling console of all time. Pokémon continues to be a worldwide phenomenon, and Nintendo is celebrating its success with a limited edition Pokémon Pikachu Nintendo 64. The games catalog for the N64 will be expanded to include hits such as The Legend of Zelda: Majora's Mask, Ridge Racer 64 and Mario Tennis become classics.

Nintendo of the Netherlands will be responsible for the market in Belgium and the Netherlands and will be renamed Nintendo Benelux. Nintendo Co., Ltd headquarters moves to the Minami district of Kyoto, Japan.


Nintendo UK is founded, opens a new office in Slough, Berkshire (GB), paving the way for new Pokémon characters who come to Europe with Pokémon Gold and Silver for the Game Boy Color. The two games will be released together on April 6, 2001 and become a huge success. One million Pokémon Gold and Silver were sold the weekend after its launch, making the duo the fastest-selling game in Europe. The Game Boy Advance will be released on March 21 in Japan, June 11 in the US and on June 22nd in Europe. It becomes the fastest-selling console of all time. 500,000 pieces are sold in Europe within the first week. Several successful games appear at the launch of the Game Boy Advance, including in-house productions such as Super Mario Advance and F-Zero: Maximum Velocity.

The Nintendo GameCube will be released on September 14, 2001 in Japan and on November 18, 2001 in America. 2.7 million units will be shipped by December, 95% of which will be sold through. The sales successes of Luigi's Mansion and Super Smash Bros. Melee make the two popular games into flagships for the console.

The Game Boy Advance Card-e Reader will be available in Japan from December 1st, adding a new dimension to gaming with portable consoles. Various information stored on Card-e cards can be read in with the Card-e reader and transferred to the Game Boy Advance


Nintendo Italy launches January 2nd with a new office in Milan as the Game Boy Advance - now available in Black and Platinum - breaks the 5 million mark in Europe sold. Pokémon mini, the world's smallest console, launches March 15 in Europe with four titles available, including Pokémon mini Party and Pokémon mini Pinball.

On February 22nd, Nintendo, Sega and Namco announce the joint development of the 3D computer graphics card "TRIFORCE", which is to be used in the next generation of gaming machines. The Nintendo GameCube will be released on May 3rd with an initial number of 1 million devices, a recommended retail price of € 199 and 20 games - this year will be supplemented by the spectacular new Mario adventure Super Mario Sunshine, the revolutionary wireless Nintendo WaveBird Controllers and more than 100 titles from all game categories.

At the end of May, Nintendo President Hiroshi Yamauchi announced his resignation after 52 years. He names Satoru Iwata as his successor. By the end of 2002, 25 million Game Boy Advance had been sold worldwide.


The Game Boy Advance SP will go on sale in March. It continues the success of the Game Boy Advance with a stylish hinged case. The new system works immediately.

In March, the terrific game Metroid Prime will also be released, which is considered by fans and independent critics as one of the best games for the Nintendo GameCube. In May we celebrate the first birthday of the Nintendo GameCube. In addition, the eagerly awaited The Legend of Zelda: The Wind Waker, which presents one of the flagship characters of the system in cel-shading style.

In June, the Game Boy Player for the Nintendo GameCube will allow players to play both Game Boy and Game Boy Advance titles on their televisions. With the release of Pokémon Ruby & Sapphire in July, the Pokémon phenomenon first appeared on the Game Boy Advance.

In October, Mario Kart returns: Double Dash !! back an extremely popular franchise for the Nintendo GameCube.


In January, Nintendo's mysterious system - the Nintendo DS - will be announced worldwide. The handheld system with two screens has attracted the interest of developers around the world.

In the fall, Pokémon Fire Red & Leaf Green will be released for the Game Boy Advance, continuing the success of the Pokémon brand.

In 2004, various special editions of the Game Boy Advance appeared: Tribal Edition (June), Classic NES Edition (July), Limited Pink Edition (October), Zelda Limited Edition (November) and Mario Limited Edition (November) were released in Europe.

Towards the end of the year, the Nintendo DS, our handheld with two screens, will hit the market in the US and Japan and achieve immediate success. The new system offers touch controls, wireless multiplayer games and backward compatibility with all Game Boy Advance titles.


The Nintendo DS will be released in Europe on March 11th - with immediate success. One million units were already sold in Europe in June.

Meanwhile, Nintendo is releasing the Game Boy Micro. The ultra-stylish handheld measures just 10 x 5 cm, has a crystal clear, backlit screen and is compatible with all Game Boy Advance games.


In 2006 the Nintendo DS conquered the video game world as the most popular handheld system. He owes this to games that are appealing to everyone. A huge crowd from all over Europe makes Animal Crossing: Wild World, New Super Mario Bros. and Metroid Prime Hunters bestsellers.

Nintendogs sets the first touch milestone! Generations series, a game series that opens up new ways to play for everyone. Dr. Kawashima's brain jogging, the top track from the Touch! Generations series, will be a huge hit. Even among people who have never been interested in video games before!

The appearance of the Nintendo DS will change in June. The Nintendo DS Lite has a clearer screen and a sleeker design.

The year ends with the release of the Wii console. Nintendo's new home console impresses both Nintendo fans and people who have previously not been interested in video games with its innovative controls. The console's success is underpinned by titles such as Wii Sports and the latest episode in the Zelda franchise, The Legend of Zelda: Twilight Princess.

Before the release of the Wii, Nintendo President Satoru Iwata conducted a series of interviews with Nintendo employees and external developers, which provide a look behind the scenes of the company and insights into the market launch of new hardware and software products. The "Iwata Asks" series of interviews was to continue in the years to come and openly reveal interesting information about Nintendo’s operations.


The release of the Wii at the end of 2006 paved the way for numerous titles that knew how to use the console's unique capabilities and inspired a whole new community of gamers.

Games like WarioWare: Smooth Moves, Endless Ocean and Big Brain Academy for Wii provided entertainment for everyone, regardless of their video game experience. In addition, "Super Mario Galaxy" and "Metroid Prime 3: Corruption" brought back much-loved Nintendo series with new features only possible on the Wii.

Classic game fans had something to celebrate in September when the first Hanabi festival took place on the Virtual Console. Millions of European Wii players were able to experience titles like "Super Mario Bros .: The Lost Levels" for the first time, as real evergreens were released as part of the Hanabi Festival that were not previously available in Europe.

The Mii competition channel appeared on the Wii in November. Players could take part in themed competitions with their self-designed Mii characters. The channel continues the tradition of giving players opportunities to develop their creativity and be more active with Nintendo products. This should drive the development from passive play to active intervention.

"Eye training: train and relax your eyes!" and Dr. Kawashima: More Brain Training, the Touch! Generations software suite, which continued the drive to inspire new players. The latest installment in The Legend of Zelda series, "Phantom Hourglass", also contributed to this. This title invited players to control their explorations and actions entirely on the Nintendo DS touchscreen.

On December 6th, the redesigned official website of Nintendo of Europe was launched. It should carry the design of the Nintendo DS and the Wii into the vastness of the Internet.

Link's Crossbow Training was also released in December, along with the Wii Zapper. As a result, the play possibilities of the Wii have been expanded again. So finally ended a year in which a huge new community of players was able to enjoy games on Nintendo systems for the first time.


The number of people who first discovered the world of video games on the Wii and Nintendo DS continued to grow. Nintendo also remained loyal to its long-established fans. In 2008, numerous other software hits appeared that caused a sensation.

In April, Wii Fit and the Wii Balance Board took Europe by storm. Whole families should have fun with it at home while becoming more aware of their physical fitness. Later that year, Mario Kart Wii and the Wii Wheel accessories brought players of all ages and levels of experience together for classic Mario Kart action. "Mario Kart Wii" was easy to use for beginners, but also presented numerous challenges for experts.

On the Nintendo DS, "Professor Kageyama's Math Training" and "Cooking Class: What Do We Want To Cook Today?" traditional use of video game systems to provide a fun way to learn math and a helping hand in the kitchen. "Professor Layton and the Mysterious Village" made sure that young and old tugged their hair out as they tried to solve the tricky puzzles.

In May, WiiWare came out, a download service that enabled Wii owners to download numerous affordable and varied new titles via the Wii Shop Channel from the comfort of their own sofa. Another service, the Nintendo Channel, has also been released on the Wii. This gives players access to information, news and interviews on titles that will appear in the future.

In June the official website of Nintendo of Europe was enriched with another country: South Africa!

Two other major titles were released for the Wii at the end of the year. Shigeru Miyamoto's entry into the music game genre, "Wii Music", enabled families to simulate playing numerous musical instruments together. The year ended with the release of "Animal Crossing: Let's Go to the City", which supported the WiiSpeak accessory to network numerous living rooms via an Internet connection so that the players could talk to each other when they were in the game visited.


In March 2009, Nintendo Iberica S.A. opened a branch in Lisbon so that Nintendo products can also be sold and marketed in Portugal. Also in March, Nintendo announced the delivery of the world's hundred millionth Nintendo DS system.

One month later, the Nintendo DS series had offspring when the Nintendo DSi was launched in Europe. The new handheld system included new camera and sound functions that took the DS experience to the next level.

Another major event was the launch of Nintendo DSiWare. This enabled players to download a steadily growing range of games and applications to make their handheld systems even more individual. One of the most notable releases that players got creative with was Mario vs. Donkey Kong: The Return of the Mini-Marios, which allowed players to create their own levels and share them with other players, and it was free "Flipnote Studio", which called on budding comic artists who could show their self-made animated films to the whole world.

Also in 2009 the eagerly awaited "Pokémon Platinum Edition" and "Professor Layton and the Pandora's Box" came out. The phenomenon of active play became apparent with the publication of "Laufrhythmus DS: Bring movement into your life!" extended to the Nintendo DS. Two actimeters were included with the game, with the help of which the players could control their daily running behavior in a playful way.

The summer was getting hot. The release of "Wii Sports Resort" including the Wii MotionPlus accessories ensured further improved motion control. It was set on the sunny island of Wuhu Island and allowed users to experience various leisure activities - from sword fighting to archery - in an unprecedented way, thanks to Wii MotionPlus. Later that year, the game was also released as part of the limited edition Wii Sports Resort Pak, which included a black Wii.

Then "Wii Fit" returned in a new form. Wii Fit Plus gave users even more ways to keep an eye on their fitness. With the calorie calculator and the option to create individual training plans, the successful fitness software made it even more fun and practical to stay in shape.

In November, the eagerly awaited "New Super Mario Bros. Wii" appeared with the first 4-player mode in the Mario series. Experienced players could help beginners storm Bowser's castle. The community of players was expanded again, but Mario veterans were also met. It was the first game to have the 'super assistant' feature. This allowed players who got stuck in a certain level, Luigi to take over the work and finish the level. This prevented players from seeing the end of a game because they were hopelessly stuck in one place.


In January Nintendo announced that it would be releasing Monster Hunter Tri in Europe for the Wii. This should continue to support high quality third party titles. With free online gaming and Wii Speak compatibility, the Japanese phenomenon was about to land on a Nintendo system for the first time.

In February, the Nintendo DSi Pink Bundle including "Nintendo presents: Style Boutique" was released in a limited edition. With the title, which was released in 2009, players can experience what it is like to build their own fashion empire.

The Nintendo DS handheld range grew in March when the Nintendo DSi XL appeared in European stores. It has all the functions of the Nintendo DSi, but also offers larger screens and a wider viewing angle. This makes it perfect for playing together. The Nintendo DSi XL also comes with a larger stylus and preinstalled Nintendo DSiWare.

In the same month the system hit the shelves in stores Pokémon Golden Edition HeartGold and Pokémon Silver Edition SoulSilver added, and in April, with the appearance of WarioWare: Do It Yourself for the systems of the Nintendo DS family, fun for in between was on the program.

At the beginning of the summer, gaming fun was a priority with the release of Super Mario Galaxy 2 on Wii. The game is the sequel to Super Mario Galaxy from 2007, and it brought brand new power-ups, the return of Yoshi, and loads of new gravity gadgets. In August, Nintendo continued to grow its video game audience with the release of Art Academy: Learn drawing and painting techniques step by step. Even people who never considered themselves artistic could learn how to create amazing works of art using the Nintendo DS touchscreen. A Nintendo heroine returned to Wii in September when METROID: Other M was released across Europe.

Another game icon reached a major milestone in September when Nintendo kicked off the celebrations for Mario's 25th anniversary. A quarter of a century had passed since Super Mario Bros. was released in Japan, and the campaign offered several limited edition hardware bundles to celebrate Mario's career in a memorable way.

The celebrations culminated with the release of Super Mario All-Stars - 25 Years Anniversary Edition for Wii in December. And with the release of Donkey Kong Country Returns for Wii, Mario got reinforcements on store shelves from his old adversary.