What are SEO tricks for Pinterest
More traffic on Pinterest? - Our 12 SEO tips make sure of that
Want more traffic on Pinterest? Then our guide will support you. We have put together helpful SEO tips to help you optimize your Pinterest profile and increase the clicks and traffic on your website.
Pinterest is a powerful and by many underrated platform when it comes to generating traffic for businesses. Although Pinterest is often associated with recipe items, DIY guides, and interior decor, it covers a wide range of topics and is a major engine of organic traffic in many industries.
With more than 442 million active users per month, Pinterest offers entrepreneurs and SEO professionals who want to increase their visitor numbers great potential - as a refreshing alternative to Google, Facebook and Amazon, Pinterest offers plenty of room for creativity and storytelling and is also a special platform. where Pinterest users can discover new ideas, companies and blogs. Pinterest is different from Google or Bing, but many SEO tactics are also relevant to this platform.
Check out our guide for some proven SEO tips from Pinterest, as well as some forward-looking strategies to help you get the most out of this dynamic platform.
What is Pinterest SEO?
Pinterest SEO includes the optimization of your Pinterest profile and your website in order to generate more organic and, if desired, also paid traffic via Pinterest. In addition, Pinterest SEO differs from Google SEO mainly in how target “keywords” are identified and then used to optimize your own profile. In addition, the ranking factors on Pinterest relate more to engagement metrics and social shares than to backlinks and technical SEO. With this in mind, here are 12 tips for optimizing your Pinterest profile for more success in SEO.
1. Getting started: the basics
Make username SEO friendly
Choose an SEO-friendly username in your business profile. The username will be included in the URL of your profile so it's worth thinking about what your prospects might be looking for.
Optimize your profile
Fill in the "About Us" section with relevant details and include a high-resolution company logo. This will make it easier for users to find and save your Pins later.
Create at least one board
At least one Pinterest board is required to get started. Take into account the type of content you want to publish because it has to match the board naming.
2. Website link
As with many other platforms, you can use data from your website on Pinterest to create more targeted campaigns on the platform. You can also refer users to your website via Pinterest. It is therefore important to link the platform to a website (verify website). These are the basic steps to keep in mind if you want to improve your Pinterest SEO strategy.
Add the Pinterest tag
- Set up conversion events on a website
- Audience segmentation
- Reliable performance reports of a company profile
- Add “Save Button”
This only requires a short piece of HTML code and makes it possible to increase the reach of the campaigns beyond Pinterest. After installing the button, users can save images from your website to their boards on the Pinterest app. There are two options: The Button button can appear automatically or when the user hovers the mouse over the upper left section of an image. There is also a Pinterest Chrome extension that visitors to a website can use to convert the images on the website into pins.
3. Set traffic & conversion goals for your business
Remember that the time to generate leads on Pinterest can be much longer than you are used to on Google or Facebook. Still, Pinterest is proving to be an effective lead generation tool. To be successful on this platform, you first need to find out what Pinterest means for your company and set goals accordingly.
How does Pinterest fit into your marketing strategy?
Is your audience actively using Pinterest to find content like yours?
Once you've determined that Pinterest is the right place for you, you can use the Pinterest tag to set up a variety of conversion events on your site. Pinterest has a detailed guide on how to create conversion campaigns to help you generate leads.
You can collect a significant amount of data by simply following your traffic numbers and seeing what is already working for your profile. Obvious commercial messages should be avoided until you've gained your audience's trust.
4. Keyword Research
Even if the usual keyword research tools cannot be used on Pinterest, it still makes a lot of sense to do keyword research on Pinterest. As a search engine, Pinterest curates their "feed" based on what a user is looking for and how those keywords are used in the Pins shared by profiles.
The following tips should help you find the right keywords for your Pins and Boards:
Use guided search
The guided search on Pinterest helps users narrow their focus and find more relevant results. After you've searched for your keyword, Pinterest automatically suggests semantically related terms. These are a good indicator of the most popular searches on any topic.
Try promoted pins
The idea here is similar to how SEO professionals use AdWords to try out certain keywords to see how they work before starting an entire SEO campaign. With the Promoted Pins it is possible to take the best performing keywords from Google and to check whether they are also successful on Pinterest.
Explore niche topics
Fortunately, Pinterest already has a categorization and sub-categorization of topics that make it easy to find keywords for your niche. Your goal should be to research all the topics relevant to your business and find out how ideas are categorized and how your competitors use certain keywords.
5. Organize and optimize boards
Your keyword and audience research should be central when you start building boards on Pinterest. Boards are a great way to let Pinterest's search engine know how to categorize your products and / or organize your content for visibility. They're also the first thing people will see when they come to your profile. So make your board titles clear and your images particularly eye-catching. It is also helpful to take board cover pictures to quickly see what the board is about.
While keyword optimization and board cover images are important parts of Pinterest SEO and engagement, boards need to be populated with high quality Pins to gain popularity.
6. Understand pins
To create the perfect pin, you need attention to detail and a keen eye for what's hot on the platform and in your industry. The structure, fonts, sizes, formulations and images of the pins are constantly changing and you should always keep this in mind.
That being said, there are still a few clear rules of thumb that should be followed when it comes to creating SEO-friendly Pins. It is recommended to aim for long pictures. The optimal image size is 1,000px by 1,500px, or a ratio of 2: 3 (ratio). This is especially important on mobile, but Pinterest also prefers to display longer images on the desktop.
Choose striking colors
Don't let your Pins take a back seat. Use high-contrast colors to grab user attention and stand out from the competition. The Pins should contain keyword-rich titles and be described in detail in the title to increase visibility in the Pinterest feed and attract users to visit your website.
7. Correct descriptions
As with the titles, getting the right descriptions for SEO is also important with Pinterest. Detailed descriptions (ideally with target keywords) help Pinterest to find and display your images in relevant search queries.
Your description gives people a preview of your content and could be the main factor in getting them to click through to your page. Tell your audience what they will learn from the content or, if it is about a product, an interesting feature. A few sentences with a total of around 100 characters are enough to convey a few good details. It is also possible to add hashtags in the description to increase the visibility for these search terms.
8. Prepare pins with Tailwind
Tailwind is an affordable Pinterest scheduling tool when it comes to driving Pinterest traffic. Using the desktop or mobile app, Tailwind can regularly post Pins on various boards. Pins can also be selected from other profiles to increase reach. The app can save time compared to manual pinning.
9. Aim for engagement
User engagement is important at Pinterest. This is due to the fact that more engagement increases the visibility of your Pins (and your profile) in search, increases your traffic and possibly also your website conversions. Use the following tips to improve your engagement and increase your visibility in search queries:
- Link your Pinterest account to your other corporate social media accounts
This will increase awareness among your existing followers on other platforms.
- Invite relevant influencers to work on a board to increase your own number of followers.
When an influencer posts a Pin from your profile, the content will be shown to a wider audience.
- Insert text as an overlay on images
Pins with a text overlay tend to rank well.
- Use a website like Canva to create multiple pin pictures
You can create different templates for each of your designs and test the performance.
Buffer recommends pinning at least 5 times a day to maximize reach.
- Track relevant boards
This will help you grow your network and bring your Pins to a larger audience.
The Pinterest analysis gives you a lot of insights into the performance of your profile in organic search. Use this data to create your Pinterest SEO strategy and to generate a lot of clicks.
10. Join group boards
Group boards are created by other profiles and allow you to publish your own content as well as the content of other members of the board. The general idea with group boards is that any member can share other writers' pins to expand everyone's reach. Group boards are easy to spot - they have multiple users connected to each board.
As soon as you have joined a few group boards, you can use the Tailwind planning tool, for example, to automatically pin your content as well as the content of the members.
11. Optimize visual search
Pinterest Lens technology leads the market in visual search. Pinterest can identify objects and suggest related pins. Pinterest Lens technology is able to understand the components of an image to suggest other related Pins. With the ability to “read” an image, this technology stimulates users to think about both aesthetics and keywords.
When creating a pin, consideration should be given to using high quality images that relate to the content of a blog post or a product page, for example.
12. Try Pinterest Ads
Not only is Pinterest a site for generating organic traffic, it also has strong paid advertising opportunities. Almost every second pin is now an advertised pin, which shows that many companies are now interested in the format and have recognized the growth opportunities. Pinterest offers a variety of ad formats to choose from - the most popular are:
- Standard (picture)
- Shopping: Pins that users can click to buy instantly.
- Carousel: Users can scroll through multiple images.
- Collections: Photos with product images.
Like SEO on Google, SEO on Pinterest is always changing. You should always stay up to date and update your analyzes more often in order to refine your personal SEO strategy.
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