What makes good writing

Writing style: 4 theses for better texts

Whether blog article, press release, concept or just an email - whoever writes wants to be read. But it is not so easy to get other people to read your own texts. You are in competition with all those who are pursuing exactly the same goal - and this is becoming more and more in times of content marketing. In the midst of the millions of words that are written, blogged, emailed, chatted, or scented every day, you need to become familiar with yours Copywriting and writing style claim. Given the sheer number of publications, the most likely not to be read - or worse, not until the end. How do you avoid this fate? What makes someone read your text? Here are the answers…

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The art of writing a good text

Writing a good text is a sought-after skill in numerous professions. Bloggers are only welcomed if their Texts well written are. Most blogs are matters of the heart. But expert Being on a certain topic is not enough to get readers excited about yourself and your area of ​​interest. Texts worth reading meet two criteria:

  1. The content is interesting, original or new - preferably all at the same time. Address trends, new developments in your field or shed light on a well-known topic from a new perspective. Your reader wishes to be amazed and entertained. Give him an aha-effect with your contribution. You can find out how to generate topics with the help of social media here.
  2. The form is easy to understand, target group-oriented and structured. Form comes down to how you communicate what you know to your reader. Expression and writing style play a major role in this. And this is exactly where the key to more enthusiasm lies. Well-written text encourages your reader to stick with it until the end.

In this article we mainly want to look at the shape and take a closer look at what makes a good text.

Former head of the philosophy faculty at the prestigious Camebridge University in the UK Peter Lipton, put four theses on the Characteristics of a good text on:

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4 theses for better texts

  1. A successful text is formulated in your own words.

    Do not try to learn someone else's style of speech. Write how you would naturally find it and how you would normally express yourself. Don't hide behind Technical terms and the formulations of others. There are many good writers, journalists and bloggers out there. Be inspired by their work, but do not adopt their style. You cannot persist in a foreign writing style in the long run. The result is a weird mish-mash of another person's writing style and their own. Your readers will notice this immediately and make the text look awkward. Imperfect authenticity is more popular with readers.

  2. A good text takes the reader's perspective.

    You are the expert in your field. You spend a lot of time thinking about a certain topic and may even deal with it on a daily basis. Your reader doesn't do that. This may be the first time that it deals with the topic you are writing about. When reading, he often has neither the time nor the leisure to deal with all the contexts and backgrounds relating to the topic. In a way, the reader expects you to do the work for them. This is why it is crucial how you deal with your Knowledge advantage bypass. Make the introduction to the topic linguistically as easy as possible. For the sake of comprehensibility, do without technical terms or complex nested sentences. Don't just name arguments, explain them too. Do not write your texts in front of your own knowledge, but rather the knowledge of your reader. The more you think about them, the better you will succeed.

  3. Good texts are structured texts.

    A text is not just a series of sentences. It needs a structure, the so-called red thread. Before you begin, think about what you want to write about in your text. Divide your text into paragraphs. This increases the reader friendliness - as in this article. A section should be devoted to each thought. Work with us Bullet points and lists. Highlight important statements visually. Subheadings also give your text additional structure. Imagine that you take the reader by the hand and guide them through the text.

  4. Your own ideas make the difference.

    What matters is what you think. The reader is interested in what you as an author and also as an expert have to say on a particular topic. Run in your text Arguments for your opinion at. Respond to and discuss other people's opinions. Let the reader participate in your train of thought. A text is much more interesting if you do not take something for granted, but rather questioning and get to the bottom of a problem. You take the reader with you on this journey.

Rhetorical stylistic devices

With these linguistic tricks give your texts the flavor they need:

  • Anaphor

    You repeat a word or phrase to underline the meaning of your sentences. Example: She left the house in a hurry, without a coat, without a bag, without a key.

  • alliteration

    It is a sequence of words in which all words begin with the same initial sound. These phrases are very memorable. Example: Boris Bum-Bum Becker. This stylistic device is often used in headlines in newspapers.

  • Metaphor

    It is a kind of comparison. What has been described is compared with something known in order to illustrate a property. Example: He fought like a lion.

  • oxymoron

    With this remedy you bring two opposites together. Example: meaningful silence.

Writing good texts can be practiced. The more you write, the better you get. Over time, you'll develop your own Writing style and your own feeling for language.

Tips for a good writing style

A Few Tips And Tricks On How To Be Lively And Write varied texts we also have:

  • Use visual language.

    Reading is like watching TV in your head. Stimulate the reader's imagination with your words and sentences.

  • Be specific.

    Avoid generic terms. These prevent a concrete picture from arising in the head. When choosing the verbs, make sure to describe the action as concretely as possible. It is exhausting to look for the right word, but it is worth it. A completely different picture emerges in your head when you read: “He is walking” or “He is running”.

  • Write in the active.

    Sentences in the active are more dynamic and understandable, sentences in the passive are often worded in a cumbersome way. Instead of writing “He is being taught in Spanish”, write “He is learning Spanish”.

  • Use adjectives sparingly.

    Many blog articles are bursting with judgmental adjectives. They give an article emotion and appeal to our senses. Your brain immediately links this to your experience and an image is created automatically. But adjectives also weaken sentences. Verbs give a sentence much more power - like this one, which (unnecessarily) could have started with “Strong Verbs…”. So use adjectives sparingly so that the text is not overloaded.

  • Avoid filler words.

    Cross out words that are redundant and do not add any meaning to your sentences, such as "very", "somehow" or "in a way". Remember the bon mot: Every deleted word is a relief to the reader.

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[Photo credit: GaudiLab by Shutterstock.com]
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November 12, 2020Author: Jochen Mai

Jochen Mai is the founder and editor-in-chief of the career bible. The author of several books lectures at the TH Köln and is a sought-after keynote speaker, coach and consultant.

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