What is a webwriter

Routes to finance

Guest contribution by Heather Robson, Managing Editor of Wealthy Web Writer

Think about how you use the internet.

If you are like most people, use the internet to research, shop online, connect, watch videos, and find entertainment or book trips.

According to eMarketer, most people spend around 5 hours and 46 minutes of their day online. Companies know this and invest time, money, and other resources creating content that will help you find the information you're looking for.

Really good content writing also makes the experience fun.

With content marketing, companies get your attention and answer questions about their product or service. But that's not all good content does. Businesses use content marketing to overcome your objections before you've even formed them, and they help you know if you're a good customer for what they offer ... without any sales language.

Content marketing doesn't sell direct, but it works to get your prospects ready to buy. And it can support your online business in other ways as well.

Unless you are already using content marketing as part of your online marketing strategy, you should seriously consider taking advantage of content marketing for your online business.

Let's look at five ways you can use content marketing in your online business.

See also: Should You Hire a Content Writer or Copywriter to Drive Sales?

5 Ways Content Marketing Can Grow Your Online Business

Bring more traffic to your website

Since most people spend their time on the Internet searching for information or looking for entertainment, websites with content that meet these needs will attract more traffic. .. If you write well and focus on creating quality content, you will get more web traffic from organic search, social media links, and referrals from other websites.

People love to share useful and interesting articles with friends, family, work colleagues, and others. With great content, you can promote other users for your content and drive free traffic to your website.

See also: 5 Simple and Easy Ways to Get More Website Traffic

Get more subscribers to your email list

If you find a great website with well-written content that leaves scratches that you scratched, chances are you will come back to this website. again and again. The more often you visit, the more likely you are to sign up for the website's email list or purchase their products and services.

This also applies to your website visitors. If they love your content, they are more likely to join your email list. Once they're on your email list, you have additional ways to reach out to them and send them additional valuable content that they can use to know and trust you and you - which in turn translates into increased sales.

See also: 5 ways to add more email subscribers to your list

Create a strong foundation

Visitors become readers, and then readers become buyers ... at least that's the goal. But a couple of things have to happen along the way.

Your buyers need to answer their questions in an honest and helpful manner.

For example, if your company is putting down specific documents for driveways, your readers might be wondering what you are doing to prevent your specific behavior - there's a blog topic. One that is informative, fun, and answers a question that takes the reader one step closer to buying.

Your prospects might also have objections like, “I need a new driveway, but I'm afraid it will take forever.” You could blog about what people should expect in terms of time when it comes to a new one Install driveway.

After all, your readers also need to believe certain things before it makes sense to them to become a buyer - more great content topics that provide a clear path for the journey from reader to buyer.

While this content is designed to be educational and informative for your prospects, it also overcomes any potential objections they may have and leads to increased sales.

Also, the fact that you publish this type of valuable information will position you as an authority in your market and differentiate you from the competition.

Being able to build an audience and make sales is just one great benefit of content marketing with a blog.

Deepen the relationship

You know the know / like / trust factor. It basically means that people don't buy from companies - they buy from people they know, like, and trust. In other words, they buy from people they feel like they are in a relationship with. Good content writing can help you build that relationship. Your content will help your prospects get to know you better. It also helps them decide if they like you. And it gives them a reason to trust you.

If you regularly add good content to your website and send it out to your email subscribers, you will deepen the relationship. Each piece of content is another chance for your reader to confirm that he or she knows you better, still likes you, and trusts you enough to do business with you.

See also: 7 Guaranteed Ways to Love Your Business Brand

Support conversions

Ultimately, content marketing isn't being sold directly to your readers. But if done well, it will increase your conversion rates. Otherwise what would the point be?

Content is a way for customers to learn about your products, services, and business without ever feeling like they're being sold.

When they're ready to buy, many of their questions and objections are answered. They will trust you and the information you provide. Most of the heavy lifting gets done which means your sales materials are delivering better conversions. All because of the content writing.

Heather Robson is the Managing Editor of Wealthy Web Writer, a resource site for freelance web writers. Wealthy Web Writer provides both new and established web writers with articles, events, training materials, and more to help them succeed in the world of freelance web writing. It also offers a community of like-minded people to make the journey to success more fun.

See also: What is copywriting? The answer may shock you!

Published by online business / hosting expert Brian T. Edmondson