When did Facebook groups start?
How to set up a Facebook group with 11,284 members even though you have no fans
Are you a member of one of these huge Facebook groups and have you ever thought: “Wow. It would be great if I could have a group like that too. "
I felt the same way a few years ago. I've been a member of a couple of very large Facebook groups with lots of interaction, great conversations, and active members.
The group thrived, grew and offered added value.
And the group managers benefited from it too! They've built their personal brand, passively marketed their products, and helped members.
Then I created my own Facebook page. (It's different from a group. I'll explain that in a moment.)
I created a Facebook page to promote my personal brand because I knew how to do it.
Then I worked on expanding my site's audience.
Now my Facebook page has over 891,191 likes. In the past seven days, I've gained 7,311 new likes. 26,098 people “speak about this” site. Over 889,770 users follow my posts.
Those numbers look very impressive. And yes, my site has grown quite a bit in the last few years. But I still have something more valuable discovered.
That doesn't have that many likes (or members), but the engagement isSuper.
When I took a closer look at the whole thing, I immediately recognized the great marketing opportunity.
Sure, Facebook pages are great. I also got the basics to build an audience. But for many marketing purposes groups are even better suited!
With a Facebook page you can participate in the world's largest social media platform. But with a Facebookgroup you can take control and influence users much better than with a Facebookpage.
I could list the myriad advantages of Facebook groups now, but instead I want to do something even better.
I will explain to you how You can build a great Facebook group from scratch.
I was recently working with a client on his Facebook group. It was able to gain 11,284 members in six and a half months.
That is extremely valuable. All you have to do is create a group.
Here you can learn how I gained 195,013 visitors in one month with Facebook without spending a cent on advertising.
Um. What are groups?
If you don't know what groups actually are, I would like to clarify that quickly.
Groups are small Facebook communities that deal with a central idea or topic.
So groups are part of Facebook.
To find groups, you need to go to your Facebook page. You will then find the groups in your left sidebar.
If you click on the groups, you will get to an overview page on which you can click your way through different groups.
There are 28 different group categories:
- House and garden
- Identity and relationships
- Funny thing
- Buying and selling
- Spiritual and inspiration
- News and Politics
- Cars and motorcycles
- Arts and Culture
- health and fitness
- Support and comfort
- Travel and places
- Animals and pets
- science and technology
- raising children
- Outdoor activities
- Neighborhood and community
- Professional networking
- School and education
- Hobby and leisure
This is the "home and garden" category. Find a group and click on “+ Join”, then you belong!
(Maybe you are already a member of a group. Then this will appear in your menu.)
What is the difference between a Facebookgroup and a FacebookPage?
Before we get into too much detail, let me turn to a simple question.
What is the difference between a Facebookpage and a FacebookGroup? What should i choose? How can I choose?
Good questions. Here are my answers:
- Create a Facebookpage for your brand or your company.
- Create a Facebookgroup for a good cause or your passion.
Both can be used for marketing. But there are subtle differences, both for different ones species make marketing interesting.
I would like to explain this briefly.
A facebookpage is your brand name. I have the Neil Patel site. Coca-Cola also has a Facebookpage.
With the site you can collect likes and fans. You can spread your brand message, share content, and have fun.
A Facebook page is advertising. As simple as that.
At a Facebookgroup but it is about generating interest and engagement around a certain topic.
This group is intended for local and independent families:
Nothing is sold here. No products are shared either. It's a community for like-minded people.
Wait a moment. Does that mean, for example, that Facebook groups are marketing-free zones.
Not so fast.
Here is the ClickFunnels Facebook group.
Okay, ClickFunnels is a brand. One company.
They're selling something, right?
What does that mean? Why do 46,971 people want to join a gated group just to get turned on a product?
I'll tell you why ClickFunnels started this group to help people help. People who need funnel marketing support, encouragement, and advice.
They don't just advertise their product. They care about their customers, give advice to potential customers, and help marketers.
The group is full of help, interaction, comments and contributions.
Just look at all of the comments.
Over 15 people offer their help.
Someone even shared an inspiration.
When you start a Facebook group, it's not about promoting a product or service. Please forget about that very quickly!
You have to help other people, support them, create a community and provide your expertise on a specific topic.
There are two other important aspects that I want to briefly address. Then I'll show you how to create a group.
Groups are usually closed.
The most successful groups are closed groups. You can only join these groups if you are a member accepted will.
You always have to join the groups to join. For some, it is sufficient to click on “+ Join”. Finished.
For other groups - and I would like to recommend this to you - your application must first be approved by the admin or manager of the group.
Groups usually have guidelines too.
Most groups have guidelines to maintain group order.
The guidelines then state that members are not allowed to advertise products or abuse other members, etc.
Here is an example of some group policies.
Many groups make their guidelines available above (as a “frozen post”). Then they will always be seen when members visit the group's page.
The best Facebook groups have strict rules.
I've seen members fight each other in the comments. The group admin then removed these members from the group.
Group members are also removed if they want to force a product or service on other members.
That sounds tough, but it has to be.
You are in control of your Facebook group. You determine the tone, the atmosphere, rules and guidelines. You have to create a comfortable environment for your target audience.
Now we want to create a group.
Step 1: Create your Facebook group
We want to start at the very beginning.
Click on the Facebook menu.
It's the little arrow in the top right corner.
Click on “Create group” in the drop-down menu.
Then you will see a pop-up.
You have to give the group a name.
Your name should be creative but still understandable. People should know what your group is about when they see the name.
Add a few members.
You can add a few of your Facebook friends to the group.
You need to add at least one friend to the group in order to start it.
Choose your privacy.
You have three options here. Facebook describes it like this:
- Public group: Everyone can see the group, its members and their contributions.
- Closed group: Everyone can find the group and see its members. Only members can see posts.
- Secret group: Only members can find the group and see posts.
I recommend the preset option - “Closed group”.
A closed group offers just the right amount of privacy without hiding your message or brand.
Check the box next to “Add to favorites”.
You have to check this box in order to find your group in your favorites again later.
Click on “Create”.
Now you can create your group and get started.
Select an icon (optional).
To add a bit of flair, you can choose an icon.
The choices are arranged at random. Just pick something you like.
That's it! Your group is ready.
But it's still a bit empty, isn't it?
How the hell do we get 11,284 members now?
Step 2: Create a group identity
Next, you have to give your group an identity.
Click on “Upload photo”.
Then find a photo from your computer.
Change the position of the photo if necessary.
Facebook uploads your photo. Then you can change the position.
I just pushed the photo down a bit so that the man's face could be seen.
Click on “Save changes”.
So far so good. Now we need to provide a description.
Click on “Add Description” in the right sidebar.
Create a group description.
You can be long or short.
Some groups provide a lot of information, even a letter from the group founder and group policies.
Click "Save" when you're done.
Next, click on “Add Tags” under the group description.
Here you can add words and terms that describe your group. These keywords will help people find your group.
You can add five marks.
As you type words, Facebook makes suggestions.
Pick the most relevant tags with the most likes.
Click on “Save”.
Excellent! Your group is slowly taking shape.
If you edit your description or add a new photo, the following comment will appear in the group feed.
That's OK. But if you want to keep your feed clean, you can disable this notification as well.
Click on the arrow in the status update.
Click on “Delete post”.
You have to confirm the deletion.
Step 3: Provide some content.
Now you need to add some content.
The first thing you should do is add a welcome message and the guidelines. You can also post a video, photo, or post.
When people join a new group, the first thing they should see is a friendly "hello" and the expectations.
We want to do that now.
Click on “Write something…” in the group feed and leave a message.
You can write a long or a short message.
You should add an image so that your post gets noticed.
To do that, you have to click on the little camera in the lower left corner.
Select a picture from your computer.
Then click on “Post”.
To fix the post above, you have to click on the small arrow in the top right corner of the post.
Click on “Fix post”.
Now the people joining the group will see this post first.
If you create a closed group (recommended), you should place the rules where they can be seen immediately.
I will also tell you why. A lot of people use Facebook groups as a marketing channel, but they use the groups another People to promote themselves or their own products.
In other words, they don't do the job of building their own Facebook group from scratch. You join other people's groups and use their audience.
While this can get some fun results, it isn't good for the brand's long-term reputation.
To prevent this, you should lay down the rules and then stick to them.
Let me complete this step now (Step 3: Create Content).
You will never stop creating content for your Facebook group.
After all, that's what it's all about - interacting, accessing content, collecting information, etc.
As always, I spend a lot of time delivering added value: holding discussions, posting content, interacting with members.
Over time, however, the group will pick up speed and no longer need as much attention.
The group members then interact with each other and no longer only react to the content that you provide.
You can also hire admins and group managers to do your work and approve members, monitor spam, and post comments.
All groups have both admins and members. To see who has which role, you have to click on “Members”.
Step 4: Promote your group
Well. You started your group.
You create content.
But how do you get members now?
I want to deal with this question now.
You can grow your group in different ways. I will now list different ways instead of giving you a step-by-step approach to each method.
You can then try out each method. Try the first approach in the first week, then move on to the next in the second week.
This is how you can create a strong, solid, and growing group.
When your group has reached a certain point (“critical velocity”), it continues to grow on its own.
For many people, that's the 500 member mark.
And this is how you get the ball rolling.
Method 1: invite the right friends.
The important things first.
You can invite your friends to join the group.
But that harbors its dangers. Your friends may not want to join the group at all!
If you have some great friends who love you, know you and want to support you, you can invite them.
This group has with two members started - with me and a friend.
Now you just have to click on “Add member” next to the name of your friends.
Even better, find the friends that fit your group and then invite them.
Almost all of us have Facebook friends that we don't actually know. You shouldn't invite them.
Choose your friends carefully and invite them respectfully.
Method 2: pay for advertising.
It is nothing wrong with Pay for advertising to promote your group.
This is often the best way to get your group known.
I have created a detailed guide that explains how to make Facebook ads for a Facebook group.
- Check out this post.
- Click on “CTRL + F” and enter “Go to h” in the search field.
- Then you land directly in the section that deals with the application of your group.
If you are already familiar with Facebook advertising, you can also start directly in the Ad Manager.
Method 3: Mentioning your group in similar groups.
Okay, here you have toreally be careful.
I told you that a lot of people use other groups to promote their own groups.
I do not like it. This is self-promotion and bad taste.
Sometimes but it is appropriate. You can mention your groups in similar groups.
When is there a good opportunity for this?
- Unless expressly prohibited.
- When someone asks, tags you, or asks for help (the kind of help your group can provide).
- When you add real value by mentioning your group.
This type of “self-promotion” is allowed in a few cases. If you see an opportunity, you should take it.
Method 4: invite your blog readers to join the group.
Most of your blog readers are also on Facebook.
Ask them to join the group and provide them with a link so they can find the group quickly.
Method 5: Announce the group on your Facebook page.
Let your friends know that you've started a group. Then wait and see if they join.
Method 6: Announce the group on Twitter.
If you have a lot of Twitter followers, you should promote your group there too.
You can make a Twitter post and add a photo or logo to your group. Then ask your followers to join the group.
Method 7: Announce the group on Instagram.
Use all social media channels.
Announce your group on Instagram too!
Share a nice picture - your group logo or cover photo could work. Promote your group on Instagram.
So that people can join quickly, you should provide the link to the group in your profile.
Write “Link in Profile” or #linkimprofile on the photo so people can visit your profile and find the group quickly.
Method 8: Ask your members to invite their friends.
This is my favorite method.
It works better if you already have a few loyal members.
Ask them to invite their friends. Also, explain exactly how to do this.
Fortunately, this is very easy.
In the right sidebar of your group you will see “Add Members” and “Suggested Members”.
- Click on "Add Member" next to your friend's name.
- Click on “Learn more” to invite even more friends.
- Find other friends by entering their name or email.
You should also tell your members that they Not indiscriminately all invite their friends.
You don't want to water down your group's audience by adding members who are not interested in the topic at all.
Ask your members to only invite friends who may be interested.
Method 9: give something away.
Gifts are incredibly popular. Especially on the internet.
For years iPads and gift vouchers are given away. And it works still!
Announce the gift beforehand, then you can win more members and get more commitment.
You should then use all of the methods discussed previously to promote the gift, set a date, and create a Facebook event.
Method 10: Ask influencers to join your group and promote.
This method needs to be prepared. But it is extremely effective.
You have to convince an influencer to join your group. When they join the group her Apply to an audience, you've won.
Here's a complete guide that shows you how to get promoted by social media influencers. Find these people and then ask them to promote your group.
I've seen a lot of wannabe group leaders make stupid decisions.
You start a group.
It is easy.
But it's just the beginning.
You post some content and invite some friends over.
And that's it. Then they don't post anything. They don't advertise the group either. You don't do anything anymore.
The group dies.
There are trillions of Facebook users using groups. The audience definitely has potential.
You need to keep promoting your group until you have at least 500 members. When you have achieved this goal, you can pat yourself on the back.
Groups are really very good at growing your audience, increasing your brand visibility and strengthening your company.
Create one yourself and then promote it like crazy.
Have you ever started a Facebook group? How did you expand it and gain members?
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