How does Topsy calculate the influence

Social media for companies

1st place - Klout.com: Contest of influencers

Measuring the success of social media appearances is usually easy: Just take the number of fans, followers, views, comments ... How much influence a person or brand actually has across all social media networks is hardly measurable. And who can see how many "real" fans, how many spam accounts and how many "bought" friends are really among "his own". This is exactly where Klout wants to clean up: The service uses various variables to determine a numerical value for the "real" social media reach. After logging in, you first connect Kloud to your networks. In addition to Twitter and Facebook, LinkedIn, Youtube, Flickr and blog platforms such as Worpress and Tumblr are also supported. Points are awarded for each network added. Klout then measures the relevant metrics such as comments, likes, tweets, retweets, etc. From this, the service then calculates three metrics ("True Reach", "Amplification Probability" and "Network Influence") and a total number of points.

The points can be used to "buy" topics in the context of which the Klout user sees himself as an influencer. In addition, he networks with others and - if they are also active at Klout - can openly call up their scores and parameters. The members also achieve various grades and are awarded levels such as "Explorer", "Networker" and "Broadcaster". With the Klout search, you can find influential brands, websites or people on specific topics at short notice. Design and operation inspire us - often in small parts, but very interactive. Networking is fun!

Conclusion: Even if algorithms and the relevance of the key figures are difficult to assess, Klout does an excellent job of implementing a good idea. The free service is fun and is a source of excitement among networkers and marketers who are keen to experiment. Top design, intuitive user guidance, good performance and a wide range of functions put Klout at the top of the test field. All in all: a deserved winner of the "CW Website Award" in gold!

  1. Cotweet: Home
    Where did Cotweet go? The takeover group Exacttarget confuses visitors with a lot of marketing blah, but little clear information.
  2. Cotweet: The fine print
    The solution only comes in the small print: Cotweet has merged into SocialEngage, free accounts have been closed and all test options have been terminated.
  3. Engage121: Home
    The start page of engage121 immediately invites you to try out the demo ...
  4. Engage121: Contact
    ... but then annoying with very long contact forms that nobody wanted to answer in our test.
  5. Engage121: Screenshots
    There are some screenshots of the software to be seen. What is special about it becomes apparent - apart from the obvious There are some screenshots of the software to be seen. What is special about it, apart from the obvious similarity to HootSuite, is not revealed.
  6. Halalati: construction kit
    With a construction kit you can put together your campaign without programming.
  7. Halalati: examples
    Halalati shows the application possibilities of its apps with practical examples.
  8. Halalati: edit mode
    The construction kit looks antediluvian, but fulfills its purpose.
  9. Hootsuite: App Directory
    HootSuite itself extends the social web into the company. But it can also be extended with apps.
  10. Hootsuite: Streams
    In contrast to TweetDeck, HootSuite runs completely in the web browser and is in no way inferior to the convenience of desktop software.
  11. Hootsuite: Reporting
    HootSuite creates detailed reports with a professional look that can be branded with your own company logo.
  12. Klout: Connect
    The more presence the user shows in various social networks, the more points he gets credited.
  13. Klout: influencer
    A detailed comparison with other active networkers is possible.
  14. Klout: Score
    Recent activity can be analyzed in the “Score” area.
  15. Social media planner: selection
    To find web communities, the user clicks on one or more topics and criteria - the logos of suitable candidates are arranged in the lower area of ​​the page.
  16. Social media planner: details
    There are extensive details on the subject, reach and target group for each portal.
  17. Social media planner: Help
    The help explains the operation with video and also how the key figures come about.
  18. Topsy: Home
    Topsy's start page is as clean as Google at the top, but adds the daily trends below.
  19. Topsy: results
    Topsy delivers the results amazingly quickly and in detail.
  20. Topsy: Alerts
    E-mail alerts can be set up to permanently monitor brands or terms.
  21. Tweetadder: Home page
    A Tweetadder version for Windows, Mac and Linux is available for free download and allows you to try it out.
  22. Tweetadder: Followback
    Tasks like following new users back cost a lot of time and can be automated with Tweetadder.
  23. Tweetadder: Videos
    Well-made tutorials on the website will help you get started.
  24. TweetDeck: website
    The TweetDeck website is the center for downloading the various versions and explains the basic functions of the program.
  25. TweetDeck: Columns
    If there is not enough space, TweetDeck scrolls sideways. Small rectangles help quickly to find the right column.
  26. TweetDeck: Updates
    Contributions can be automatically published at certain times using the planning function.
  27. Twitter Counter: Start
    After the account has been authorized, Twitter Counter spits out the first statistics.
  28. Twitter Counter: Statistics
    The graphics from Twitter Counter can be saved or integrated into external websites such as your own blog.
  29. Twitter Counter: Predictions
    The forecast functions of the service are great: They can be used to determine - based on the latest development - how many followers can be expected in the next few weeks. Or how long it will take to reach a certain milestone.
  30. Cotweet: Home
    Where did Cotweet go? The takeover group Exacttarget confuses visitors with a lot of marketing blah, but little clear information.
  31. Cotweet: The fine print
    The solution only comes in the small print: Cotweet has merged into SocialEngage, free accounts have been closed and all test options have been terminated.
  32. Engage121: Home
    The start page of engage121 immediately invites you to try out the demo ...
  33. Engage121: Contact
    ... but then annoying with very long contact forms that nobody wanted to answer in our test.
  34. Engage121: Screenshots
    There are some screenshots of the software to be seen. What is special about it becomes apparent - apart from the obvious There are some screenshots of the software to be seen. What is special about it, apart from the obvious similarity to HootSuite, is not revealed.
  35. Halalati: construction kit
    With a construction kit you can put together your campaign without programming.
  36. Halalati: examples
    Halalati shows the application possibilities of its apps with practical examples.
  37. Halalati: edit mode
    The construction kit looks antediluvian, but fulfills its purpose.
  38. Hootsuite: App Directory
    HootSuite itself extends the social web into the company. However, it can also be expanded yourself with apps.
  39. Hootsuite: Streams
    In contrast to TweetDeck, HootSuite runs completely in the web browser and is in no way inferior to the convenience of desktop software.
  40. Hootsuite: Reporting
    HootSuite creates detailed reports with a professional look that can be branded with your own company logo.
  41. Klout: Connect
    The more presence the user shows in various social networks, the more points he gets credited.
  42. Klout: influencer
    A detailed comparison with other active networkers is possible.
  43. Klout: Score
    Recent activity can be analyzed in the “Score” area.
  44. Social media planner: selection
    To find web communities, the user clicks on one or more topics and criteria - the logos of suitable candidates are arranged in the lower area of ​​the page.
  45. Social media planner: details
    For each portal there are detailed details on the topic, reach and target group.
  46. Social media planner: Help
    The help explains the operation with video and also how the key figures come about.
  47. Topsy: Home
    Topsy's start page is as clean as Google at the top, but adds the daily trends below.
  48. Topsy: results
    Topsy delivers the results amazingly quickly and in detail.
  49. Topsy: Alerts
    E-mail alerts can be set up to permanently monitor brands or terms.
  50. Tweetadder: Home page
    A Tweetadder version for Windows, Mac and Linux is available for free download and allows you to try it out.
  51. Tweetadder: Followback
    Tasks like following back new users take a lot of time and can be automated with Tweetadder.
  52. Tweetadder: Videos
    Well-made tutorials on the website will help you get started.
  53. TweetDeck: website
    The TweetDeck website is the center for downloading the various versions and explains the basic functions of the program.
  54. TweetDeck: Columns
    If there is not enough space, TweetDeck scrolls sideways. Small rectangles help quickly to find the right column.
  55. TweetDeck: Updates
    Contributions can be automatically published at certain times using the planning function.
  56. Twitter Counter: Start
    After the account has been authorized, Twitter Counter spits out the first statistics.
  57. Twitter Counter: Statistics
    The graphics from Twitter Counter can be saved or integrated into external websites such as your own blog.
  58. Twitter Counter: Predictions
    The forecast functions of the service are great: They can be used to determine - based on the latest development - how many followers can be expected in the next few weeks. Or how long it will take to reach a certain milestone.